Australia’s City Farmers Chooses Revionics® Life Cycle Price Optimization Solutions

Optimize with Confidence  

September 11, 2012

City Farmers adopts Revionics SaaS-based pricing and promotion solutions to improve customer satisfaction and grow profits

ROSEVILLE, CA – September 11, 2012 - Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, which are optimizing 31,000+ retail locations, today announced that City Farmers, an Australian retailer which combines the provision of pet supplies with garden and pool products in a large format offering, has chosen Revionics as their preferred vendor for Price Optimization and Promotion Optimization.  

After an in-depth vendor search, City Farmers chose Revionics due to their proven results in the retail industry and the company’s SaaS delivery model, which would allow City Farmers to quickly and cost effectively implement the system company-wide and start obtaining results such as an improved value proposition for its customers whilst at the same time ensuring profits remained robust. 

“Partnering with Revionics was an easy decision,” commented Clayton Hollingsworth, City Farmers Chief Executive Officer. “As a data-driven company we needed a more fact and science-based approach to our pricing and promotion strategies that would create a stronger value proposition for our customers. Furthermore, we were impressed with how the Revionics’ platform is a ‘dynamic learner’ and is essentially the brains of the operation – the more data you throw at it, the smarter it becomes,” continued Hollingsworth.   

“We are honored to be a City Farmers’ partner and very proud that one of the reasons we were chosen was due to our proven track record in the retail industry – our near 100% retention rate speaks for itself, ” stated Marc Hafner, Revionics President and CEO. “Our SaaS-based platform was instep with City Farmers’ preference to have a data-driven and science-based system that offers a quick implementation and is easy and cost-effective to manage. We are excited to be part of their team that will help improve value for their customers and drive higher earnings.”    

About Revionics, Inc.

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based, shopper-centric merchandising strategy resulting in enhanced financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results.  Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a Red Herring’s Top 100 Americas and JMP Securities’ Hot 100 Software Company.  For more information, please visit

About City Farmers 

City Farmers combines the provision of pet supplies with garden and pool products, providing everything a customer could need in their backyard. Founded in 1991, in Western Australia, Australia, on the idea of selling bulk pet, garden and pool supplies, the brand has enjoyed rapid growth in 2012 and plans to open a further 10 more stores during 2013. Today, City Farmers stores are located in or near major metropolitan shopping centers as well as large format retailer centers. The Company’s primary trade occurs in the provision of pet specialty supplies including premium pet food, grocery pet food, pet accessories, animal pharmaceuticals as well as live fish and aquatic supplies.