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Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Generally in Latin America, when people go to the supermarket, what matters most to them is price, followed very closely by the variety of products offered by the store, and finally their perception of the service. This is why identifying the items that influence price perception and drive business, as well as analyzing price sensitivity, sales volume and item roles, are must-haves for Supermarkets.

Why not Price Optimization in LATAM?

Thursday, 02 March 2017 00:00

Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Price is just one aspect of value – others being quality, retailer brand reputation, immediacy, service, and of course relevance. However, price has a direct impact on Revenue and Gross Margin that it inevitably dominates the attention of both for shoppers and for retailers.

Author: Anastasia Laska, Vice President of Marketing EMEA at Revionics

It’s been exciting to see first-hand Revionics’ growth in EMEA, as we have continued expansion in Europe for the last few years and now count customers in more than ten countries. Our global presence as we engage with innovative retailers worldwide, deep industry research efforts and ability to attract leading industry experts gives us some powerful insights into what trends and best practices winning retailers can – and should – successfully embrace. We remain committed to sharing those insights with retailers at both industry events and in our own direct engagement.

Author: Anastasia Laska, Vice President of Marketing EMEA at Revionics

In July 2016 the GfK consumer confidence index dropped to minus 12i , which is the lowest in the last three post-recession years. The drop reflected the emotional reaction to the Brexit vote as the UK embarked on what appeared to be an unknown and - potentially dangerous - future.

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Revionics’ goal at NRF this year was to give retailers a competitive edge in the increasingly intense race for relevance, as always-on customers surf all channels while both online and brick-and-mortar competitors grow more aggressive on price, shipping and promotional offers. In the course of some 150+ in-depth discussions in private meetings with retailers at NRF, we heard loud and clear about the need for smarter, more focused pricing, promotion and markdown solutions – that leverage science and analytics to implement the changes that matter while steering clear of a disastrous race to the bottom driven by knee-jerk competitive price responses.

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

In Part 1 of this blog series, we discussed how some retailers experienced flatter sales than expected for this past holiday season — such as general merchandise, clothing and accessories. One way to help ensure stronger sales during the holidays is to keep up with your customers’ ever-changing shopping behavior and ensure your markdown strategies are in-sync with demand. This will help your organization avoid the margin-eroding discount cycle, which eats away at profitability and can destroy your brand image.

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

Although this last holiday season did not live up to all of retailers’ expectations, there is recent data that indicates sales increases for certain types of retailers. According to First Data’s Holiday 2016 SpendTrend report, retail spending increased 3.6 percent during this last holiday season, which was in-line with the National Retail Federation (NRF) forecast.

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Today more than ever, retailers are in a do-or-die “Race for Relevance.” Every retailer feels unrelenting pressure to connect meaningfully with customers who are bombarded with always-on offers and ads, 24/7, from increasingly aggressive online and brick-and-mortar competitors.

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

Revionics has been proud to call eBags a customer for several years now, and we’ve been big admirers of the spirit of innovation and bottom-line business impact that CEO Mike Edwards brings to his company. Mike did a great job of describing that spirit in his keynote address at our Insight Retail Summit this past October. So it’s great to see him get industry acclaim, as he did in this recent RIS News article, “eBags CEO Packs a Tech-Powered Punch.”

Author: Alison Raffalovich, Senior Corporate Communications Director

There are lots of things I love about this time of year, and for companies like Revionics with customers in the retail industry, the RIS News LeaderBoard is one of the best. I love this survey-driven ranking of retail vendors based on actual responses from actual retail software users – no vendor hype allowed.

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