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Author: Tevia Arnold

We have been increasingly asked by the retailers that we work with about what Dynamic Pricing really is and how it can be effectively executed without impacting customer loyalty. To best answer these questions, we partnered with EKN Research to produce insight around Dynamic Pricing best practices and we recently shared the results of this study in a webinar – Dynamic Pricing: Separating Fact from Fiction. The event was moderated by Mike Troy, Editor-in-Chief of Retail Leader, and featured Revionics Chief Marketing and Strategy Officer Cheryl Sullivan and Sahir Anand, Managing Vice President of Research and Principal Analyst at EKN Research.

Author: Alison Raffalovich

Retailers are justifiably hungry for information, knowledge and research to help them best position for success in today’s turbulent and ever-changing retail waters. And it’s a daunting landscape. 56% of consumers are willing to shop an out-of-country retailer if they deemed the prices to be better (source: PwC Total Retail 2016). Today’s consumers are no longer brand-loyal but are price-loyal and they constantly do comparison shopping, in-store and online, 24/7. Today like at no time before, it’s absolutely crucial that retailers keep up-to-date on the latest in pricing strategies, technologies and research.

Author: Alison Raffalovich

I’ve been a fan of the long-running weekly DisrupTV webcast from two high-energy tech rockstars, Constellation’s Ray Wang and Salesforce’s Vala Afshare, for a long time. So my heart went pitty-pat when I heard they were going to do an episode featuring Austin execs while here for a Salesforce education conference, and things got even more exciting when Ray invited Revionics’ Chief Marketing and Strategy Officer, Cheryl Sullivan, to be one of the guests. (It also gave me a great excuse to catch up Ray in person over good ol’ Central Texas barbecue, always a treat!)

Author: Anastasia Laska, Vice President of Marketing EMEA for Revionics

Following up on the first article of this EuroShop blog series, I will highlight some key takeaways from my session – The NEW shopper journey: intelligent pricing in an omnichannel world – which I had the honor of co-presenting with one of our customers, Daniel Lohne Sorteberg, Price Analyst for REMA 1000, a leading Scandinavian multinational supermarket chain.

Author: Monty Waltz

There’s a lot of discussion in the retail industry about how, post-Great Recession, consumers have become absolutely hooked on promotions. It’s like the crack cocaine of our shoppers. They’ve absolutely been trained to wait for a discounted price or special offer before buying anything, and retailers have responded with proliferating offers, both for online and in-store purchases, via every imaginable vehicle: flyers, coupons, mobile, email – you get the picture.

Author: Cheryl Sullivan, Chief Marketing & Strategy Officer for Revionics

This is part 1 of a 2-part blog series, which provides highlights of Revionics and REMA 1000 EuroShop 2017 sessions

When our team recently presented at EuroShop 2017 in Düsseldorf, Germany, along with our customer REMA 1000, a leading Scandinavian multinational supermarket chain, our two strategic pricing and promotion sessions were extremely well attended. This came as no surprise given the daunting challenges EMEA retailers face in today’s market.

Author: Monty Waltz - SVP, North American Sales

To Remain Fresh, Grocery Leaders Harness Pricing & Promotions Insight

Shoppers increasingly demand the convenience of fresh and center-store delivery, and their options for receiving rapid delivery are proliferating. To compete, grocers are investing more in the in-store experience, offering a greater variety of enticing prepared food items, expanding the range of produce, including more organic choices, and offering special events like cooking demonstrations. All of this is important – but increasingly, instead of putting you ahead of the competition, it’s table stakes just to hold on to your existing market share and basket size.

Author: Alison Raffalovich

This January we had a great lineup at a NRF panel focused on near-term trends in retail pricing and promotion. It’s clearly a topic with lots of retail mindshare - it played out to a crowd that swelled the room to standing-room-only and even (reluctantly) turning away attendees when we exceeded capacity. Fortunately we have made a video of the panel available so if you missed it, or want to revisit highlights, it’s at your fingertips!

Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Generally in Latin America, when people go to the supermarket, what matters most to them is price, followed very closely by the variety of products offered by the store, and finally their perception of the service. This is why identifying the items that influence price perception and drive business, as well as analyzing price sensitivity, sales volume and item roles, are must-haves for Supermarkets.

Why not Price Optimization in LATAM?

Thursday, 02 March 2017 00:00

Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Price is just one aspect of value – others being quality, retailer brand reputation, immediacy, service, and of course relevance. However, price has a direct impact on Revenue and Gross Margin that it inevitably dominates the attention of both for shoppers and for retailers.

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