Optimize with Confidence  


Author: Anastasia Laska, Vice President of Marketing EMEA for Revionics

Following up on the first article of this EuroShop blog series, I will highlight some key takeaways from my session – The NEW shopper journey: intelligent pricing in an omnichannel world – which I had the honor of co-presenting with one of our customers, Daniel Lohne Sorteberg, Price Analyst for REMA 1000, a leading Scandinavian multinational supermarket chain.

Author: Monty Waltz

There’s a lot of discussion in the retail industry about how, post-Great Recession, consumers have become absolutely hooked on promotions. It’s like the crack cocaine of our shoppers. They’ve absolutely been trained to wait for a discounted price or special offer before buying anything, and retailers have responded with proliferating offers, both for online and in-store purchases, via every imaginable vehicle: flyers, coupons, mobile, email – you get the picture.

Author: Cheryl Sullivan, Chief Marketing & Strategy Officer for Revionics

This is part 1 of a 2-part blog series, which provides highlights of Revionics and REMA 1000 EuroShop 2017 sessions

When our team recently presented at EuroShop 2017 in Düsseldorf, Germany, along with our customer REMA 1000, a leading Scandinavian multinational supermarket chain, our two strategic pricing and promotion sessions were extremely well attended. This came as no surprise given the daunting challenges EMEA retailers face in today’s market.

Author: Monty Waltz - SVP, North American Sales

To Remain Fresh, Grocery Leaders Harness Pricing & Promotions Insight

Shoppers increasingly demand the convenience of fresh and center-store delivery, and their options for receiving rapid delivery are proliferating. To compete, grocers are investing more in the in-store experience, offering a greater variety of enticing prepared food items, expanding the range of produce, including more organic choices, and offering special events like cooking demonstrations. All of this is important – but increasingly, instead of putting you ahead of the competition, it’s table stakes just to hold on to your existing market share and basket size.

Author: Alison Raffalovich

This January we had a great lineup at a NRF panel focused on near-term trends in retail pricing and promotion. It’s clearly a topic with lots of retail mindshare - it played out to a crowd that swelled the room to standing-room-only and even (reluctantly) turning away attendees when we exceeded capacity. Fortunately we have made a video of the panel available so if you missed it, or want to revisit highlights, it’s at your fingertips!

Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Generally in Latin America, when people go to the supermarket, what matters most to them is price, followed very closely by the variety of products offered by the store, and finally their perception of the service. This is why identifying the items that influence price perception and drive business, as well as analyzing price sensitivity, sales volume and item roles, are must-haves for Supermarkets.

Why not Price Optimization in LATAM?

Thursday, 02 March 2017 00:00

Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Price is just one aspect of value – others being quality, retailer brand reputation, immediacy, service, and of course relevance. However, price has a direct impact on Revenue and Gross Margin that it inevitably dominates the attention of both for shoppers and for retailers.

Author: Anastasia Laska, Vice President of Marketing EMEA at Revionics

It’s been exciting to see first-hand Revionics’ growth in EMEA, as we have continued expansion in Europe for the last few years and now count customers in more than ten countries. Our global presence as we engage with innovative retailers worldwide, deep industry research efforts and ability to attract leading industry experts gives us some powerful insights into what trends and best practices winning retailers can – and should – successfully embrace. We remain committed to sharing those insights with retailers at both industry events and in our own direct engagement.

Author: Anastasia Laska, Vice President of Marketing EMEA at Revionics

In July 2016 the GfK consumer confidence index dropped to minus 12i , which is the lowest in the last three post-recession years. The drop reflected the emotional reaction to the Brexit vote as the UK embarked on what appeared to be an unknown and - potentially dangerous - future.

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Revionics’ goal at NRF this year was to give retailers a competitive edge in the increasingly intense race for relevance, as always-on customers surf all channels while both online and brick-and-mortar competitors grow more aggressive on price, shipping and promotional offers. In the course of some 150+ in-depth discussions in private meetings with retailers at NRF, we heard loud and clear about the need for smarter, more focused pricing, promotion and markdown solutions – that leverage science and analytics to implement the changes that matter while steering clear of a disastrous race to the bottom driven by knee-jerk competitive price responses.

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