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A recent survey conducted by Revionics across 100 leading retailers reveals that the need for competitive data and insights is critical as they battle intense pressure from consumer price transparency and increased competition.

Revionics Survey Reveals How Leading Retailers Tap into Competitive Data: datainfographic banner

  • 100% of respondents integrate some form of competitive data into pricing decisions
  • 65% of respondents use more than one source for their competitive data
  • 45% stated that they use three or more types of competitive data
  • For retailers that use more than one vendor - 70% responded that they use three or more data types

(Authored by: Kathy Beck, Senior Director of Product Marketing for Revionics) 

The siren’s song of rules-based pricing solutions is tempting, however business rules are only one component of a comprehensive optimized pricing strategy that enables retailers to compete in today’s complex retail environment. 

Historically, technology, data and analytical limitations forced retailers to use gut-feel, spreadsheets and rules to make pricing decisions.  However, a trio of conditions has created a perfect storm that has compelled retailers to evolve and mature in pricing sophistication:

Promotion Optimization- July 2014

Friday, 04 July 2014 00:00

(Authored by: Dick O’Brien, Director of Product Marketing at Revionics)  

It should come as no surprise to even the most casual observer of retail trends that promotional activity has increased substantially over the past few years. What may not be as apparent is that the increase in promotional activity has not had the desired results. The frenzy of promotions may, in fact, be driving retailers into a downward spiral, a vortex of increasing promotions and decreasing sales and margins.

RSC Blog - July 2014

Friday, 04 July 2014 00:00

(Authored by: Dick O’Brien, Director of Product Marketing at Revionics)

This is a disruptive era in retailing. There is no question that the structure of retailing has changed dramatically and shopper behavior with it. We now are competing in an omnichannel market, selling to informed and empowered shoppers. At the same time, a beneficial convergence of social media and omnichannel retailing has finally occurred. The challenge facing retailers is how best to capitalize on this fortuitous event.

(Authored by: Kathy Beck, Senior Director of Product Marketing for Revionics) 

Today’s hyper-competitive environment is a zero-sum game in which one retailer must lose market share for another to gain. Winning this game requires a retailer to focus every action in every area of the organization on earning shopper loyalty - because the continued downward spiral of price matching is a strategy in which every player loses.

These blog articles were developed in partnership between Revionics and Retalix to provide retail industry trends and insights. This is Part 1 of a blog series and Part 2 can be found here. Retalix and Revionics will be participants in the upcoming NGA 2013 trade show in Las Vegas. Stop by our booth #500 to discuss how our respective solutions can help your business.

(This is the second blog in a two part series that provides retailers with the retail strategies necessary to navigate the global retail industry’s New Normal, which is expecting and preparing for extreme weather worldwide that will substantially impact their costs)

As we pointed out in the first blog of this series, with extreme weather becoming the New Normal for the retail industry it is important that retailers are able to respond and prepare for this type of weather volatility with price, promotion, space allocation and assortment strategies and tactics. This will enable retailers to maximize return on investment, respond to the inflationary impact and address the subsequent changes to consumer demand patterns.

(This is the first blog in a two part series that will provide retailers with the retail strategies necessary to navigate the global retail industry’s New Normal, which is expecting and preparing for extreme weather worldwide that will substantially impact their costs)

It was a rough summer for many areas of the world. Extreme weather affected several parts of the world including the U.S., which experienced the worst drought in 50 years, the UK had its wettest season in 100 years and both North and South Korea experienced the worst drought conditions in more than a century.

Revionics Customer Forum Recap

Tuesday, 01 November 2011 00:00

Insight 2011: Empowering Retailers to Climb to New Heights with Price Optimization By Jason Gatoff, Senior Director of Product Marketing Last week was our annual Customer Forum – Insight 2011 – and based on the initial input from attendees it was a great success.    It was the first Revionics Customer Forum that I had the opportunity to be a part of as a member of the Revionics team and wanted to share some high level observations and information about the event:

Next week Revionics will be in the audience, proudly watching our customer and partner, Mark Kelso of Pamida, present at the 2011 Retail Technology Conference. Mark has a great presentation lined up that speaks to Pamida’s strategy and related results of their test-and-control price optimization initiative. Retail technologists should take note, as this is a rare opportunity to hear first-hand how a technology investment drove significant increases in sales and margin dollars in a difficult economy.