Optimize with Confidence  


Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

In Part 1 of this blog series, we discussed how some retailers experienced flatter sales than expected for this past holiday season — such as general merchandise, clothing and accessories. One way to help ensure stronger sales during the holidays is to keep up with your customers’ ever-changing shopping behavior and ensure your markdown strategies are in-sync with demand. This will help your organization avoid the margin-eroding discount cycle, which eats away at profitability and can destroy your brand image.

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

Although this last holiday season did not live up to all of retailers’ expectations, there is recent data that indicates sales increases for certain types of retailers. According to First Data’s Holiday 2016 SpendTrend report, retail spending increased 3.6 percent during this last holiday season, which was in-line with the National Retail Federation (NRF) forecast.

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Today more than ever, retailers are in a do-or-die “Race for Relevance.” Every retailer feels unrelenting pressure to connect meaningfully with customers who are bombarded with always-on offers and ads, 24/7, from increasingly aggressive online and brick-and-mortar competitors.

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

Revionics has been proud to call eBags a customer for several years now, and we’ve been big admirers of the spirit of innovation and bottom-line business impact that CEO Mike Edwards brings to his company. Mike did a great job of describing that spirit in his keynote address at our Insight Retail Summit this past October. So it’s great to see him get industry acclaim, as he did in this recent RIS News article, “eBags CEO Packs a Tech-Powered Punch.”

Author: Alison Raffalovich, Senior Corporate Communications Director

There are lots of things I love about this time of year, and for companies like Revionics with customers in the retail industry, the RIS News LeaderBoard is one of the best. I love this survey-driven ranking of retail vendors based on actual responses from actual retail software users – no vendor hype allowed.

Strategies for a Profitable Holiday Season

Thursday, 01 December 2016 00:00

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

Each holiday season the media fills up with heated coverage about trends regarding whether retailers will or should open on Thanksgiving, as well as discussions of Black Friday and Cyber Monday. Sometimes it helps to take a step back from the minute-by-minute view and instead think strategically about pricing and promotion strategies that take a season-long approach. This is especially true as customers continue to shift from a focus on shopping on a certain date or at a certain time and instead focus on getting the best deal for the items they are most motivated to buy.

In this time of unprecedented upheaval for retailers, super-connected shoppers are firmly in control and search 24/7 across all channels for the best offer to meet their shopping needs – NOW. And retailers who run the same tired promotions just because that’s what they’ve always done will find themselves losing ground to innovators with purposeful promotion strategies.

How do you make that shift?

Author: Laura Holte, Revionics Senior Solutions Marketing Manager

From the moment I stepped into the Insight Welcome Reception all the way through to Chairman & CEO Marc Hafner’s closing remarks, my Insight 2016 experience reinforced that I made the right decision joining Revionics. It was the perfect new employee training session. The event—whose purpose is to create a platform where retailers can connect, learn, and share their achievements and best practices with their peers—let me connect and learn as well.

Author: Scott Gillies, Regional Director, APAC

For those of us living in Australia, it’s no surprise that retail globalisation continues to rapidly penetrate, the momentum toward digital shopping continues to grow, and retailers face an increasingly disruptive environment. But the stark language of this comment in a recent Deloitte report, Global Powers of Retailing 2016, on the Australian market jumped out at me: “The globalisation of the Australian retail market is set to continue. Australian retailers therefore face significant challenges in order to meet their growth targets in what is perhaps the most disrupted and competitive of all market sectors.”

Chile Workshop

Tuesday, 11 October 2016 00:00

Author: Carlos Rodriguez, Vice President LATAM Sales for Revionics

I recently returned from Revionics’ Retail Profit Optimization workshop in Santiago, Chile, where our team co-presented with a customer of ours from one of Latin America’s largest grocery chains. Their Manager of Pricing did an incredible job presenting with the Revionics team on "Advanced Strategies for Profit Optimization".