By: Susan Boyme, Vice President of Marketing, Revionics, Inc.
As Revionics announces the release of Collaborate, our new supplier portal for retailers, it causes me to reflect on the web-based trading exchanges, marketplaces, and other “one-to-many” and “many-to-many” models I have bumped into over the past 15 years. Regardless of model, the most successful initiatives have one thing in common – the party sponsoring the initiative must be the buyer. Supplier-driven models are well intentioned, but don’t get traction.
“Another bad UPC from a vendor! Why are we still using pen and paper to manage vendor deals?” This is a real quote from a retailer I was working with last year on a promotion planning project. This retailer was depending on vendor’s hand-written information. The UPCs entered on deal sheets were frequently in error. “There must be a better way!”
Yes there is a better way and help is on the way. Revionics is on schedule to release RAPS Collaborate in April this year. This vendor collaboration portal is a common platform for retailers and their vendors to exchange information, plan deals, and execute reporting.