Dynamic Pricing (3)
Author: Cindy Kim, Vice President Global Marketing
Today’s shoppers are savvier than ever. They’re super-connected. Now combine that with technology and mobility that’s moving at the speed of lightning. For retailers, keeping pace is now a pre-requisite. The new imperative is getting ahead of the competition to truly deliver value for the customer.
The concept of dynamic pricing is not new. It’s all the rage. But all that noise comes with myths that don’t end up working out for those who want to see results. If you have a few minutes, I’d urge you to read this Internet Retailer blog on “Dynamic Pricing Mythbusters – and Some Surprising Key Considerations.
Author: Anastasia Laska, VP Product Strategy and Solutions Marketing, EMEA Revionics
I had the privilege this year of attending EuroCIS 2016 in Düsseldorf, where we teamed with our partner Online Software AG. The event organizers noted a remarkable 18% increase in visitors over 2015, with more than 10,000 retailers from across Europe and beyond attending to see exhibits from 411 exhibitors (up dramatically from 320 exhibitors last year).
Author: Will Fuentes, Retail Expert
One of the best tools that I had when I was managing stores was Psyche Walks. Basically, I would put myself in the mindset of a particular customer persona—mom, single dad, credit hungry customer, single twenty-something, etc.—then I would have a “shopping experience” in that mindset. I would start from the parking lot and go all the way through to checkout.