Optimize with Confidence  


Price Optimization

Author: Anastasia Laska, Vice President of Marketing EMEA at Revionics

In July 2016 the GfK consumer confidence index dropped to minus 12i , which is the lowest in the last three post-recession years. The drop reflected the emotional reaction to the Brexit vote as the UK embarked on what appeared to be an unknown and - potentially dangerous - future.

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Revionics’ goal at NRF this year was to give retailers a competitive edge in the increasingly intense race for relevance, as always-on customers surf all channels while both online and brick-and-mortar competitors grow more aggressive on price, shipping and promotional offers. In the course of some 150+ in-depth discussions in private meetings with retailers at NRF, we heard loud and clear about the need for smarter, more focused pricing, promotion and markdown solutions – that leverage science and analytics to implement the changes that matter while steering clear of a disastrous race to the bottom driven by knee-jerk competitive price responses.

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

In Part 1 of this blog series, we discussed how some retailers experienced flatter sales than expected for this past holiday season — such as general merchandise, clothing and accessories. One way to help ensure stronger sales during the holidays is to keep up with your customers’ ever-changing shopping behavior and ensure your markdown strategies are in-sync with demand. This will help your organization avoid the margin-eroding discount cycle, which eats away at profitability and can destroy your brand image.

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

Although this last holiday season did not live up to all of retailers’ expectations, there is recent data that indicates sales increases for certain types of retailers. According to First Data’s Holiday 2016 SpendTrend report, retail spending increased 3.6 percent during this last holiday season, which was in-line with the National Retail Federation (NRF) forecast.

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Today more than ever, retailers are in a do-or-die “Race for Relevance.” Every retailer feels unrelenting pressure to connect meaningfully with customers who are bombarded with always-on offers and ads, 24/7, from increasingly aggressive online and brick-and-mortar competitors.

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