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Price Optimization

Author: Cheryl Sullivan, Chief Marketing & Strategy Officer

The countdown clock is ticking for Revionics’ 8th annual retail price, promotion, and markdown forum—Insight 2017—scheduled for September 24-26 at the Hilton in beautiful downtown Austin, TX. The event, which is expected to draw more than 300 retail industry innovators from around the world, will feature amazing peer-to-peer networking opportunities, inspiring keynote and main stage sessions, as well as valuable product roadmap and best practice breakout sessions.

Author: Anastasia Laska, Vice President of Marketing EMEA at Revionics

Some people may not realize that the Netherlands is the pioneer of the supermarket format in Europe. Most of the leading Dutch retail grocery brands go back almost 100 years. In the current retail landscape they are – despite being established, venerated brands - very modern and front-line in terms of technology: scanners, self-service checkout, omnichannel approach with all possible fulfilment options, digital communication, personalized loyalty programs, etc. They also have lots of innovative store formats, and with an online share of 9% of total retail volume (the third-highest in Europe), they continue to be a leading force.

Author: Tevia Arnold

We have been increasingly asked by the retailers that we work with about what Dynamic Pricing really is and how it can be effectively executed without impacting customer loyalty. To best answer these questions, we partnered with EKN Research to produce insight around Dynamic Pricing best practices and we recently shared the results of this study in a webinar – Dynamic Pricing: Separating Fact from Fiction. The event was moderated by Mike Troy, Editor-in-Chief of Retail Leader, and featured Revionics Chief Marketing and Strategy Officer Cheryl Sullivan and Sahir Anand, Managing Vice President of Research and Principal Analyst at EKN Research.

Author: Alison Raffalovich

Retailers are justifiably hungry for information, knowledge and research to help them best position for success in today’s turbulent and ever-changing retail waters. And it’s a daunting landscape. 56% of consumers are willing to shop an out-of-country retailer if they deemed the prices to be better (source: PwC Total Retail 2016). Today’s consumers are no longer brand-loyal but are price-loyal and they constantly do comparison shopping, in-store and online, 24/7. Today like at no time before, it’s absolutely crucial that retailers keep up-to-date on the latest in pricing strategies, technologies and research.

Author: Alison Raffalovich

I’ve been a fan of the long-running weekly DisrupTV webcast from two high-energy tech rockstars, Constellation’s Ray Wang and Salesforce’s Vala Afshare, for a long time. So my heart went pitty-pat when I heard they were going to do an episode featuring Austin execs while here for a Salesforce education conference, and things got even more exciting when Ray invited Revionics’ Chief Marketing and Strategy Officer, Cheryl Sullivan, to be one of the guests. (It also gave me a great excuse to catch up Ray in person over good ol’ Central Texas barbecue, always a treat!)

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