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Price Optimization

Author: Alison Raffalovich

This January we had a great lineup at a NRF panel focused on near-term trends in retail pricing and promotion. It’s clearly a topic with lots of retail mindshare - it played out to a crowd that swelled the room to standing-room-only and even (reluctantly) turning away attendees when we exceeded capacity. Fortunately we have made a video of the panel available so if you missed it, or want to revisit highlights, it’s at your fingertips!

Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Generally in Latin America, when people go to the supermarket, what matters most to them is price, followed very closely by the variety of products offered by the store, and finally their perception of the service. This is why identifying the items that influence price perception and drive business, as well as analyzing price sensitivity, sales volume and item roles, are must-haves for Supermarkets.

Author: Anastasia Laska, Vice President of Marketing EMEA at Revionics

In July 2016 the GfK consumer confidence index dropped to minus 12i , which is the lowest in the last three post-recession years. The drop reflected the emotional reaction to the Brexit vote as the UK embarked on what appeared to be an unknown and - potentially dangerous - future.

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Revionics’ goal at NRF this year was to give retailers a competitive edge in the increasingly intense race for relevance, as always-on customers surf all channels while both online and brick-and-mortar competitors grow more aggressive on price, shipping and promotional offers. In the course of some 150+ in-depth discussions in private meetings with retailers at NRF, we heard loud and clear about the need for smarter, more focused pricing, promotion and markdown solutions – that leverage science and analytics to implement the changes that matter while steering clear of a disastrous race to the bottom driven by knee-jerk competitive price responses.

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

In Part 1 of this blog series, we discussed how some retailers experienced flatter sales than expected for this past holiday season — such as general merchandise, clothing and accessories. One way to help ensure stronger sales during the holidays is to keep up with your customers’ ever-changing shopping behavior and ensure your markdown strategies are in-sync with demand. This will help your organization avoid the margin-eroding discount cycle, which eats away at profitability and can destroy your brand image.

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