(Authored by: Dick O’Brien, Director of Product Marketing at Revionics)
This is a disruptive era in retailing. There is no question that the structure of retailing has changed dramatically and shopper behavior with it. We now are competing in an omnichannel market, selling to informed and empowered shoppers. At the same time, a beneficial convergence of social media and omnichannel retailing has finally occurred. The challenge facing retailers is how best to capitalize on this fortuitous event.
Insight 2011: Empowering Retailers to Climb to New Heights with Price Optimization By Jason Gatoff, Senior Director of Product Marketing Last week was our annual Customer Forum – Insight 2011 – and based on the initial input from attendees it was a great success. It was the first Revionics Customer Forum that I had the opportunity to be a part of as a member of the Revionics team and wanted to share some high level observations and information about the event: