City Farmers and Revionics to Speak at Retail World 2013 about Price & Promotion Optimisation

Optimize with Confidence  

April 23, 2013

Presentations will educate retailers on leveraging price and promotion optimisation for more shopper-centric pricing that results in improved sales, margins, price image and customer loyalty  

ROSEVILLE, CA – (23 April 2013)Revionics, Inc., the leading provider of End-to-End Merchandise Optimisation solutions, announced today that its customer, City Farmers, an Australian retailer which combines the provision of pet supplies with garden and pool products in a large format offering, and Revioincs will both be speaking at Retail World 2013, held 13th – 14th of May at the Melbourne Convention and Exhibition Centre in Australia. In addition, Revionics will be showcasing its solutions at stand #11 during the tradeshow. Retail World is Australia’s largest retail conference and will feature a tradeshow with over 60 stands, in-depth educational tracks and hundreds of attendees exchanging new ideas and insights on how to grow their retail business.  

City Farmers and Revionics will be speaking during the following retail technology tracks:  

Monday 13th May 2013

  • 10.45 – 11.10 am
  • Data-driven pricing and promotions through optimisation science
  • Speaker: Clayton Hollingsworth, Managing Director, City Farmers
  • Summary: City Farmers will share their experiences leveraging Revionics Price and Promotion Optimisation solutions, including refining category strategies and using simulation to compare and contrast different strategy outcomes, and the positive sales and margin results they have achieved while simultaneously improving price perception and customer loyalty.  
  • 14.20 – 14.45
  • Pricing and Promoting Right in a Multi-channel World
  • Speaker: Kathleen Egan, Vice President Pricing Strategy, Revionics
  • Summary: Pricing and promoting right across multiple channels and touch points are two of the most important strategic issues facing retailers in today's  'Age of the Shopper' where consumers have more choice and are more empowered, informed and instrumented than ever. In this session, Revionics will share best practices and insights on how predictive analytics and demand-based science can be leveraged to predict and respond to shopper needs and engage them where they are – online, in-store, social and mobile.  

Tuesday 14th May 2013

  • 10.50 - 11.15 am
  • Data-driven pricing and promotions through optimisation science
  • Speaker: Clayton Hollingsworth, Managing Director, City Farmers (Same presentation description as above)  

For more information, please click here.    

About Revionics, Inc.  

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit  

About City Farmers

City Farmers combines the provision of pet supplies with garden and pool products, providing everything a customer could need in their backyard. Founded in 1991, in Western Australia, Australia, on the idea of selling bulk pet, garden and pool supplies, the brand has enjoyed rapid growth in 2012 and 13 and plans to open a further 12 more stores during the coming year. Today, City Farmers stores are located in or near major metropolitan shopping centers as well as large format retailer centers. The Company's primary trade occurs in the provision of pet specialty supplies including premium pet food, grocery pet food, pet accessories, animal pharmaceuticals as well as live fish and aquatic supplies.