Optimize with Confidence  

Blog

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Today more than ever, retailers are in a do-or-die “Race for Relevance.” Every retailer feels unrelenting pressure to connect meaningfully with customers who are bombarded with always-on offers and ads, 24/7, from increasingly aggressive online and brick-and-mortar competitors.

Published in Price Optimization

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

Revionics has been proud to call eBags a customer for several years now, and we’ve been big admirers of the spirit of innovation and bottom-line business impact that CEO Mike Edwards brings to his company. Mike did a great job of describing that spirit in his keynote address at our Insight Retail Summit this past October. So it’s great to see him get industry acclaim, as he did in this recent RIS News article, “eBags CEO Packs a Tech-Powered Punch.”

Published in Price Optimization

Author: Alison Raffalovich, Senior Corporate Communications Director

There are lots of things I love about this time of year, and for companies like Revionics with customers in the retail industry, the RIS News LeaderBoard is one of the best. I love this survey-driven ranking of retail vendors based on actual responses from actual retail software users – no vendor hype allowed.

Published in Price Optimization
Thursday, 01 December 2016 00:00

Strategies for a Profitable Holiday Season

Author: Mark Schwans, Senior Director, Solutions Marketing at Revionics

Each holiday season the media fills up with heated coverage about trends regarding whether retailers will or should open on Thanksgiving, as well as discussions of Black Friday and Cyber Monday. Sometimes it helps to take a step back from the minute-by-minute view and instead think strategically about pricing and promotion strategies that take a season-long approach. This is especially true as customers continue to shift from a focus on shopping on a certain date or at a certain time and instead focus on getting the best deal for the items they are most motivated to buy.

Published in Price Optimization