Author: Jeff Moore, Chief Science Officer, Revionics
This week the annual Retail Leaders Forum kicks off in Sydney. As retailers from around the world converge on Oz, our thoughts turn to the ever-shifting retail landscape in Australia:
Author: Alison Raffalovich, Senior Corporate Communications Director
I was one of the fortunate people in the standing-room-only audience for the NRF panel in January on “How to Break the ‘Death by Discount’ Cycle.” The Group Vice President of Merchandising for Sally Beauty, Linda Voracek, joined Revionics SVP of Product Strategy, Cheryl Sullivan, on a panel moderated by RSR’s Brian Kilcourse to talk about this timely topic.
Author: Will Fuentes, Retail Expert
One of the best tools that I had when I was managing stores was Psyche Walks. Basically, I would put myself in the mindset of a particular customer persona—mom, single dad, credit hungry customer, single twenty-something, etc.—then I would have a “shopping experience” in that mindset. I would start from the parking lot and go all the way through to checkout.
Author: Ruth Hamer, Marketing Director
One of the very basics of marketing is that the optimal price is the right offer at the right time to the right customer. In today’s fast-paced, competitive, omni-channel retailing world, price optimization requires highly dynamic, rule-based pricing that responds in real-time to changing contexts. Based on our extensive experience in the competitive pricing and price optimization fields, we have put together 13 rules – both do’s and don’ts – that are the basis of smart rule-based pricing, i.e., dynamic pricing that gets you maximum sales volumes at maximum margins: