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Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

In just a few weeks retailers from around the globe will come together for Revionics’ Insight 2016 in Austin, Texas to learn how they can win the Race for Relevance. One powerful aspect of this event is the incredible peer-to-peer engagement opportunities. In addition to gaining critical insight from industry leaders, including retail trends, best practices and success strategies, attendees can attend multiple events that offer lively peer interaction in an ambience of warm Austin-style hospitality.

Published in Price Optimization
Tuesday, 13 September 2016 00:00

Five Must-Haves to Drive Profitable Promotions

Author: Cheryl Sullivan, Chief Marketing and Strategy Officer

Just when retailers think the pace of market and consumer change can’t get any faster, they find themselves buffeted by yet more demands from the always-on shopper. With access to prices across any channel anytime, shoppers expect to be enticed to purchase. And indeed, with promotions becoming consistently targeted, even personalized, the moment is fast arriving where there is no such thing as a “regular” or “everyday” price – it’s a question of which promotional offer a customer receives and when.

Published in Price Optimization