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Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Generally in Latin America, when people go to the supermarket, what matters most to them is price, followed very closely by the variety of products offered by the store, and finally their perception of the service. This is why identifying the items that influence price perception and drive business, as well as analyzing price sensitivity, sales volume and item roles, are must-haves for Supermarkets.

Published in Price Optimization
Thursday, 02 March 2017 00:00

Why not Price Optimization in LATAM?

Author: Carlos Rodriguez, Vice President, LATAM Sales for Revionics

Price is just one aspect of value – others being quality, retailer brand reputation, immediacy, service, and of course relevance. However, price has a direct impact on Revenue and Gross Margin that it inevitably dominates the attention of both for shoppers and for retailers.

Published in Price Consulting