Dick's Sporting Goods Chooses Revionics for Life Cycle Pricing Platform

Optimize with Confidence  

ROSEVILLE, CALIFORNIA, January 17, 2011:  Revionics, Inc., a leading provider in retail life cycle price optimization solutions, announced that Dick’s Sporting Goods, Inc. (DKS), the leading authentic full-line sporting goods retailer, has selected Revionics as their price management provider.  Revionics will provide Dick’s with its Everyday Price Management and Markdown solution, which includes Revionics’ category planning tools, weekly price maintenance capabilities, and science-based clearance price solution across all channels.  

About Revionics, Inc.
Revionics delivers innovative lifecycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  Over 20,000 retail locations across grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores are priced using Revionics solutions.  For more information, please visit www.revionics.com.

About Dick’s Sporting Goods, Inc.
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment.  Dick’s also owns and operates Golf Galaxy, LLC, a multi-channel golf specialty retailer. As of October 30, 2010, the Company operated 437 Dick's Sporting Goods stores in 42 states, 79 Golf Galaxy stores in 29 states and e-commerce and catalog operations for both Dick's Sporting Goods and Golf Galaxy.  For more information about Dick’s, please visit http://www.dickssportinggoods.com/ (click on the Investor Relations link at the bottom of the home page). Dick's website is not part of this press release.