DIXY Partners, One of Russia’s Largest Food Retailers, Selects Revionics

Optimize with Confidence  

December 16, 2013

Revionics Price Optimization will help DIXY Neighborhood Stores enhance customer loyalty and competitiveness through shopper-centric pricing  

AUSTIN, TX – (December 16, 2013)Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that they have entered into a multi-year agreement with DIXY Group (RTS, MICEX: DIXY), one of Russia’s largest national retail operators in the food retail market, to provide Revionics® Price Optimization solution to the company’s DIXY Neighborhood Stores, which includes 1,580 retail stores.  

DIXY Neighborhood Stores wanted to take a more shopper-centric, data-driven approach to its price management process. By adopting Revionics’ proven solutions, they will now be able to:  

  • Achieve optimal competitive advantage for each retail store by ensuring their merchandise is at the right price  
  • Predict and drive shopper demand and behavior, resulting in improved performance
  • Increase merchant efficiencies and provide a consistent customer experience through automation      

“We conducted an in-depth industry search for a price optimization provider and Revionics stood out as the right fit,” said Danny Perekalsky, Marketing Director at DIXY Retail Group. “As the third largest grocer in the market, it was paramount that we chose a partner with proven capabilities and results. Revionics’ unique price recommendation transparency and user friendly interface will speed adoption and value.”  

“We have built our global business on the basis of long-term partnerships with our retail customers and we look forward to bringing that level of service to DIXY and supporting their strategic pricing objectives,” said Marc Hafner, President and CEO of Revionics. “As retailers like DIXY rapidly expand in today’s competitive marketplace, it is critical that they have a price optimization solution to create a sustained competitive advantage through strategic pricing.”  

About Revionics, Inc.  

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 37,000 global retail locations and $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit www.revionics.com.  


OJSC DIXY Group is one of Russia’s leading retailers of foods and everyday products. The first DIXY store was opened in Moscow in 1999, and after that the Company has been experiencing the period of the intensive organic development, followed by the major acquisition of Victoria Group in June 2011. As of October 31, 2013, the Company operated 1,694 stores, including 1,580 DIXY neighborhood stores, 82 Victoria stores, 1 CASH store, and 31 compact hypermarkets MegaMart and MiniMart. The Company operates in Central, Northwest and Urals federal districts of Russia, and in Kaliningrad region. The authoritative Russian rating agency Expert rates DIXY Group as one of the Top-100 largest Russian companies.