Thank you for attending the Mastering Markdowns to Maximize Margins Webinar developed by IDC and Revionics.
For attending, you receive a complimentary Markdown Optimization whitepaper from IDC & Revionics. Click on the link below to download the whitepaper.
Markdown optimization (MDO) is a maturing class of applications already widely used and yielding substantial benefit quickly. Like other price optimization applications for regular and promotional pricing, MDO has proven ROI. CEOs and CFOs of public companies commonly mention MDO in quarterly earnings calls, and they have been doing it for years. Many retailers in the market to buy MDO applications tend to shun drawn-out proof-of-concept efforts lest they leave money on the table. These systems can pay for themselves within a 13-week season, sometimes quicker.