Leading Discount Retailer, Family Dollar, Implements Revionics Price Optimization

Optimize with Confidence  

Revionics pricing tools important factor in growth strategies

ROSEVILLE, CALIFORNIA, September 8, 2010:  Revionics, Inc., a leading provider in retail life cycle price optimization software, today announced Family Dollar’s successful implementation and rollout of Revionics Everyday Price Optimization solution to all 6,700 stores.  Family Dollar (FDO) is using Revionics’ Everyday Price Optimization Solution to help them achieve industry-leading financial performance while still delivering a compelling value and convenience proposition to their customers.

“Before Revionics, our pricing processes were very manual, subjective and tactically-focused,” stated Scott Zucker, VP of Information Technology for Family Dollar. “The Revionics platform allows us to make fact-based pricing decisions across a wide range of product categories and a diverse store base.  We can model various pricing strategies, understand the impact on sales and profit, and act quickly to capture the benefits.”  In the end, Family Dollar chose Revionics because it offered the most flexible, intuitive and integrated lifecycle pricing solution in the marketplace.  “These selling features had a significant impact on the great adoption we achieved during our implementation,” replied Zucker.  Watch interview with Scott Zucker, VP of Information Technology for Family Dollar.

“Family Dollar has a delicate ‘balance’ to maintain when it comes to pricing.  The company must protect their very powerful price image while simultaneously driving improvements in sales, margin and inventory,” stated Kathleen Egan, Vice President of Professional Services for Revionics. “Over the past year, Family Dollar has partnered closely with us to innovate our Everyday Pricing solution.  This strategic partnership is not only a huge win for both companies; it ultimately benefits Family Dollar customers.”

About Revionics, Inc.
Revionics delivers innovative lifecycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  Over 20,000 retail locations across grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores are priced using Revionics solutions.  For more information please visit www.revionics.com.

About Family Dollar:
Operating small store locations nationwide, Family Dollar is one of the fastest-growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices. Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,700 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com .

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Revionics Press Contact:
Susan Boyme
Vice President of Marketing
Phone:  (916) 677-5433
Email:  sboyme@revionics.com