What's driving their purchase behavior?
Market basket analysis and affinity analysis identifies customers purchasing habits within shopping trips over periods of time. The opportunities from this type of analysis are cross-selling related categories, up-selling better or more profitable brands within purchased categories, and offering incentives for additional shopping trips. The Market Basket and Affinity Analysis also offers a deep dive into promotional and price effectiveness as well as customer profitability assessments.
Retailer deliverable include:
- Most popular basket affinities for your customer base
- Identification of product affinities
- Evaluation of basket ratio of promoted versus everyday priced products
- Promotional cannibalization on categories
Please email us for more details.