NRF Session: Omnichannel Personalization – Where is the Retail Industry Now and Where is It Going?

View the NRF 2014 presentation and/or download the PDF!

 

 

At NRF 2014, Revionics, 5one and The CMO Club revealed a Best Practices report showcasing the current and future trends in omnichannel personalization. The research, conducted through in-depth interviews with America’s top CMOs, covers strategies and challenges for digital engagement and personalization - in-store, online, social and mobile - from data collection and organizational realignment, to technologies and roadmaps.

This presentation shares key findings on critical challenges, best practice approaches, and how retailers are using big data, analytics and optimization engines to enable personalized engagement and align omnichannel efforts.

Click below to view the NRF 2014 presentation:
 

To download the PDF of the presentation click here, or below: