As a thank you for attending Revionics' Big !deas Sessions, please feel free to download the presentations which are below.
Speaker: Jason Benish, VP Pricing & Strategic Initiatives, Roundy’s Supermarkets
Roundy’s Supermarkets wanted to enhance their shopper-centricity by incorporating item elasticity and shopper insights into the pricing strategy as well as automate pricing rules and improve forecasting capabilities. In this session, Roundy’s will share their experiences with price optimization, including refining stores zones and KVIs, using ‘what-if’ scenario planning to simulate different strategies and outcomes, and the positive sales and margin dollar results they have achieved while simultaneously improving price perception.
- Learn how Revionics® Price Optimization can help your company establish a clear advantage over your competition by integrating shopper-centric pricing unto your stategy.
Speaker: Michael Frank, Social Media Strategist at PacSun
Shopper adoption of social media and mobile is pervasive -- more that 50% of retail purchases start with online/mobile research and 78% of consumers trust other consumers for information. PacSun will share their experiences with cutting edge social technologies and the competitive advantage of using social media to target and motivate your most loyal, influential shoppers, turning them into vocal advocates amongst their social networks through engagement which surprises and tailor-made incentives that delight.