Pamida to Discuss Price Optimization Success at Retail Technology Conference

Optimize with Confidence  

Presentation will highlight approach, experiences and benefits

ROSEVILLE, CA, MARCH 29, 2011:  Revionics, Inc., a leading provider in retail life cycle price optimization solutions, announced their customer, Pamida, will be featured as a retail pricing innovator at the upcoming Retail Technology Conference.  The Conference, April 13-15 at the Ritz-Carlton at Orlando at Grand Lakes, Florida will feature retail technology thought leadership case studies, including Pamida’s approach at building “Customer Aware Pricing” through their use of Revionics Price Optimization.  

Pamida, operating 200 locations over 17 states, is known for their convenient shopping experience that is reliable and affordable. Mark Kelso, Director of Pricing for Pamida, will present how the general merchandise, apparel, and grocery chain leverages Revionics Price Optimization to project and maintain their desired brand and price image to their customers.  Balancing the need to maintain profits while costs increase and competition grows, Pamida has proven the ability to utilize the scenario planning capabilities in Revionics to fine-tune category strategies to achieve their corporate goals.

“Pamida has a great story to share with the conference attendees, as we have measurable results following a test-and-control process during our price optimization rollout,” stated Kelso, “Our partnership with Revionics has helped Pamida to exceed our target goals and improve our pricing processes tremendously.”  Kelso will be featured at the Retail Technology Conference on Thursday, April 14th at 11:45am.  Revionics will also have an exhibit and demonstrations available throughout the event in the Networking Center.

About Pamida
Headquartered in Omaha, Nebraska, Pamida operates 200 stores in 17 states, primarily in the Midwest, and carries a wide variety of general merchandise including apparel, home and electronics, seasonal items, toys, housewares and groceries. The company also operates 142 pharmacies and is a health care leader in each of its communities. In addition to their hometown service, Pamida generously gives back to local organizations throughout their communities via The Pamida Foundation.  For more information about Pamida or the Pamida Foundation, visit our Web site at www.pamida.com.

About Revionics, Inc.
Revionics delivers innovative lifecycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  Over 20,000 retail locations across grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores are priced using Revionics solutions.  For more information, please visit www.revionics.com.

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