Revionics Senior Price Strategist To Speak at Haas School of Business at UC Berkeley

Revionics Senior Price Strategist To Speak at Haas School of Business at UC Berkeley

Revionics Senior Price Strategist To Speak at Haas School of Business at UC Berkeley
July 16, 2014 Revionics

Expert to provide education and real world examples around Retail Life Cycle Price Optimization to MBA Students 

AUSTIN, TX – (July 16, 2014) Revionics, Inc., the global provider of End-to-End Merchandise Optimization solutions, announced today that its Senior Price Strategist, Kenneth Cline, will speak to students at the Haas School of Business at the University of California Berkeley on Saturday, July 19th. The details are below:

  • WHEN: Saturday, July 19, 2014
  • WHERE: Haas School of Business | University of California Berkeley
  • WHO: Kenneth Cline, Senior Price Strategist for Revionics
  • WHAT:Retail Life Cycle Price Optimization”


Retail Life Cycle Price Optimization

This session will cover a brief history of pricing and explore the complexity of today’s shopper in a multi-channel environment. The discussion will focus on how web sales influence shopper behavior while examining the complex buying journey for consumers. Students will build a deterministic model for business to consumer pricing and discuss the importance of the modeling inputs. Price elasticity and supporting brand strategy while remaining competitive are part of the best practices that will be presented, as well as the developing trend of increasing granularity for pricing. At the end of this lecture, students will have a more comprehensive view of the role that pricing plays in today’s complex retail environment.

About Revionics, Inc.
delivers the industry’s most powerful End-to-End Merchandise Optimization solutions, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 37,000 global retail locations and $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit