Shop Direct adds Revionics price and promotion optimization to its basket

Shop Direct adds Revionics price and promotion optimization to its basket
October 26, 2017 Aaron Smith

Innovative market leader to offer responsive, dynamic pricing and targeted, relevant offers

AUSTIN, TX – (October 26, 2017) – Shop Direct, the UK’s second largest pureplay online retailer, has selected Revionics Price Suite to drive dynamic pricing and respond to market, shopper and competitive trends.

The company has also selected Revionics Promotion Suite and science-based analytics on its promotion performance, allowing it to deliver relevant promotional offers that matter to shoppers, while identifying and phasing out offers that are not compelling.

Shop Direct recently announced its fifth consecutive year of record sales and profits for the 12 months to 30 June 2017 and is committed to continuing its digital transformation.

“We are looking to automation to react more quickly to and anticipate the fast-evolving shopper and competitive landscape. Revionics’ machine-learning capabilities will support highly targeted dynamic pricing. We want to be able to update prices where they matter most at a speed that keeps pace with our business,” said Sam Perkins, group merchandising director at Shop Direct. “We also value business partners who share our cultural values of trust, pride and collaboration, and we have found that in the Revionics team.”

“Shop Direct is rightly regarded as a truly innovative online retail leader and we at Revionics are very proud to help them on their mission to make good things easily accessible to more people,” said Revionics Chairman and CEO Marc H. Hafner. “This is an exciting relationship with an exciting company, and we are pleased to welcome Shop Direct to our fast-growing roster of EMEA and global customers.”

To learn more about Revionics, visit or email

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About Shop Direct

Shop Direct is the UK’s second largest pureplay digital retailer, with annual sales of £1.93 billion. Our digital department store brands are,, and We receive an average of more than 1.3 million website visits every day, with 69% of online sales completed on mobile devices.

We exist to make good things easily accessible to more people. With our department store range of famous brands, market-leading technology and data capabilities and unique financial services products offering flexible ways to pay, we’re well placed to deliver on that promise.

We sell more than 1,800 famous brands, including big name labels and our own exclusive brands. We have four million customers and deliver 49 million products every year. Our free click and collect service, Collect+, delivers to 6,500 stores across the country, increasing ease and convenience for customers.

For more information on Shop Direct, visit or follow us on Twitter at @ShopDirect.

About Revionics, Inc.

Revionics is a global leader in profit optimization services and solutions. Our unparalleled analytics and science serve as the backbone of omni-channel retailing to help performance-driven retailers execute profitable pricing, promotion, markdown, and space decisions with predictable business outcomes. The result: achieve speed to value and ROI, improve margins, drive top-line sales and respond faster with precision.

Revionics’ SaaS-based model integrates analytics, technology and services to deliver an unmatched advantage for retailers – Competitive Insights, Price Suite, Promotion Suite, Markdown Suite, and Space and Assortment Suite – all from a predictive platform to drive long-term growth.

Trusted by some of the most profitable retail brands, Revionics optimizes across more than 18 million products and more than 2.6 billion item/store combinations are modeled weekly. Learn more at