Life Cycle Price Optimization

Sense, Shape, and Predict Shopper Behavior 

Get Strategic

Successful retailers know that a deep understanding of customer behavior at all stages of a product's life cycle is imperative. Life Cycle Price Optimization leverages customer demand and advanced science to help retailers compete more profitably by recommending, simulating and executing shopper-centric category management strategies for base pricing, promotions and markdowns while being cognizant of different competitors for different products in different markets.

With sophisticated pricing science that evaluates and predicts consumer shopping behavior, retailers can build and execute personalized and localized retail pricing strategies that improves revenue, profit, and customer loyalty.

Retail Performance Transformation

Revionics empowers retailers with shopper and competitive insights which support the fact-based selection of optimal strategies, enabling the execution of shopper-centric prices, promotions and markdowns. Optimization blends science and strategy with operational rules and constraints, to measure effectiveness and ensure performance goals are achieved.

Powerful simulation capabilities allow retailers to compare and contrast alternative strategies prior to implementation in order to make the best, fact-based decisions. Localizing life cycle pricing decisions to the item/store level enables retailers to exploit shopper response to price change while achieving business, category, loyalty and financial objectives.

  • Revionics® Price Optimization
    Align price strategies with category and corporate financial objectives. Optimized prices project desired price image, execute competitive positioning and maximize profit opportunities.

  • Revionics®Promotion Optimization
    Improve sales and traffic by identifying the best items and the most effective, profitable offers by channel — in-store, online, social and mobile.

  • Revionics® Markdown Optimization
    Maximize margins and sell-through by optimally clearing inventory. Localize markdowns to adapt to market conditions, inventory depletion levels and shopper preferences.


  • Granularly predict shopper behavior
  • Localize life cycle pricing strategies and tactics
  • Simulate response to alternative strategies
  • Improve pricing and markdown effectiveness
  • Execute relevant and profitable promotions

Our retailers see 1-3% sales improvements, 2-5% profit improvements, 1-3% gross margin gains. Our solutions are delivered on a highly scalable software-as-a-service (SaaS) platform providing fastest time-to-value, maximum agility and measurable ROI.


Life Cycle Pricing Solutions

Promotion Optimization   |   Price Optimization   |   Markdown Optimization