That’s exactly what Revionics’ Chief Marketing and Strategy Officer Cheryl Sullivan does in her recent article in RIS News, “Tis the Season: Top Strategies for a Profitable Holiday Season.” With consumer sentiment on the upswing, shoppers are more willing to spend. While this season is shaping up to be a healthy one for retailers, Cheryl notes that it’s inevitable that competition continues to heat up and be more aggressive – at least on certain items.
I won’t spoil your reading pleasure here by detailing Cheryl’s 5 recommendations for a profitable price and promotion strategy. But I will urge you to take a look for yourself to learn how to break the cycle of knee-jerk pricing responses and mature into a data-driven approach that embraces a consistent price strategy, drives customer loyalty and ensures sustainable, healthy margins.
Happy reading, and here’s to a prosperous holiday season for retailers everywhere!