Revionics Customers Include

13th – 14th May at the Melbourne Convention and Exhibition Centre in Australia

At this event Revionics and City Farmers will educate retailers on how to escape the ‘race to the bottom’ and compete more profitably while growing customer loyalty through price and promotion optimisation.

Come visit Revionics at Stand #11.

Featured Sessions:

Monday 13th May 2013

10.45 – 11.10 am
| Data-driven pricing and promotions through optimisation science

Clayton Hollingsworth, Managing Director

About the Session:
City Farmers, a fast growing provider of pet supplies, garden and pool products, wanted to enhance its shopper-centricity by incorporating sku/store/zone level elasticity and shopper insights into their pricing and promotion strategies and tactics as well as improve forecasting capabilities.

During this session City Farmers will share their experiences leveraging Revionics Price and Promotion Optimisation solutions, including refining category strategies and using simulation to compare and contrast different strategy outcomes, and the positive sales and margin results they have achieved while simultaneously improving price perception and customer loyalty.

About the Speaker:

In 2008 Clayton Hollingsworth, Managing Director of City Farmers, set out to transform an existing network of 10 stores in Western Australia into a national market leader. Backed by several high profile retail investors, City Farmers now has grown to 28 stores in three states. Being a Chartered Accountant, with a Masters of Mineral and Energy Economics, Clayton is all about ensuring City Farmers is driven by a detailed understanding of its customers, their behaviour and how the application of leading systems enable big data to provide key insights.

14.20 – 14.45 | Pricing and Promoting Right in a Multi-channel World

Kathleen Egan,
Vice President of Pricing Strategy

About the Session:
Pricing and promoting right across multiple channels and touch points are two of the most important strategic issues facing retailers in today's  'Age of the Shopper' where consumers have more choice and are more empowered, informed and instrumented than ever. In this session, Revionics will share best practices and insights on how predictive analytics and demand-based science can be leveraged to predict and respond to shopper needs and engage them where they are – online, in-store, social and mobile. Topics to be discussed include:

–Ensuring your multi-channel pricing and promotions are   shopper-centric, compelling, and profitable

–Understanding the Key Value items that drive price perception in different channels

–Simulating different strategies in real-time to make fact-based decisions

–Leveraging social and Mobile to turn loyalty into acquisition and revenue

About the Speaker:
Kathleen Egan, Vice President of Pricing Strategy for Revionics, has more than twenty years of experience in software, retail, and price optimisation. Her price optimisation experience began at Profit Logic, which was subsequently acquired by Oracle.  At Oracle, Kathleen held several positions including Global Director, Sales Consulting, and Sales Director, Solution Architecture. She was responsible for much of Oracle Retail's footprint, focusing on Planning and Optimisation. Kathleen experience also includes working in retail at Chanel, Inc and Calvin Klein.

She is also a guest lecturer at the Haas School of Business at the University of California Berkley.

Tuesday 14th May 2013
10.50 - 11.15 am

Data-driven pricing and promotions through optimisation science
Speaker: Clayton Hollingsworth, Managing Director, City Farmers

(Same presentation description as above)

Register today and receive 10% off of the registration fees (click below)!


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