Revionics® Accelerates Growth in 2011

Optimize with Confidence  

Through new product enhancements, customer wins, and the expansion of the management team, Revionics experienced a revenue growth increase of 88% in 2011

NEW YORK, NY & ROSEVILLE, CA – January 16, 2012 – Revionics, Inc., the leading provider of retail life cycle price optimization solutions, announced today at the National Retail Federation’s 101st Annual Convention and EXPO in New York that the company has experienced an 88% revenue growth in 2011 and over the last three years a Compound Annual Growth Rate (CAGR) growth rate of 69%.  The company has been a leader in price optimization technology for a decade and expects continued growth in 2012.  Growing its business faster than overall market growth, Revionics is poised for strong, continued success for the next several years.

According to industry analysts, the Price Optimization segment is expected to grow at 15% or more over the next few years as tier one, two and three retailers aggressively adopt this technology due to the dynamic economy, hyper-competition, inflationary pressures and the age of the multi-channel shopper. Revionics’ 2011 recap includes: 

In 2011, Revionics’ had an 88% increase in sales over 2010 and its renewal rate continued to be very strong at 94%. Contributing to Revionics strong growth was its unique ability to bring Life Cycle Price Optimization to a broad range of retailers – tier one, two, and three – as its solutions are sophisticated, scalable and usable. Highlights of announced 2011 new customer wins include (in alphabetical order):

–Dick’s Sporting Goods, Inc. (DKS) (Company operates 437 Dick's Sporting Goods stores in 42 states, 79 Golf Galaxy stores in 29 states and e-commerce operations for both Dick's Sporting Goods and Golf Galaxy)

–Fairway (One of the nation's highest grossing food retailers per square foot with over 14 million customers per year)

–Gander Mountain  (The nation’s largest retail network of outdoor specialty stores in 23 states)

–K-VA-T Food Stores  (One of the Mid-Atlantic’s largest and oldest regional grocers)

–Roundy’s (Operates 158 retail grocery stores and over 90 pharmacies under the Pick ’n Save, Copps, Rainbow, Metro Market and Mariano’s Fresh Market banners)

Three new releases of Revionics’ Life Cycle Price Optimization solution suite:  These releases enhanced the product suite’s cornerstone capabilities –shopper insights, transparency and usability – resulting in the ability for retailers to more rapidly make better, more informed pricing and promotion decisions to increase profitability and achieve a stronger competitive advantage.

In 2011, Revionics heavily recruited top-talent from the industry in the areas of product development, customer operations, sales and marketing. These management team members and employees bring deep expertise from working with leading retailers and organizations such as Wal-Mart, JCPenney, Gap, Lowes, Oracle, IBM, JDA Software, Accenture, M-Factor, NEC, and Hitachi. For a full list of Revionics’ management team, please visit:

“2011 was a very successful year for Revionics and in 2012 we will continue on this strong track,” said Marc Hafner, Revionics’ President and CEO. “We help retailers achieve higher profitability in the midst of today’s market challenges and our 2011 successes are a testament to the fact that our solutions are highly effective and our customers are experiencing strong results and ROI.”

Revionics® Life Cycle Price Optimization Enables the Shopper-centric Retailer
Retailers require sophisticated, scalable tools to help them plan, execute and measure their pricing strategies. Shopper-centric pricing requires a retailer to understand how consumers are behaving by store, and how they shop by item.  

Revionics’ innovative “Optimize with Confidence” approach is based on providing the industry’s most usable science and transparency on a single platform to drive unparalleled confidence in price recommendations, which accelerates adoption and ROI.  The Revionics® Life Cycle Price Optimization Suite leverages usable science that integrates and balances retailers’ pricing rules, strategies, and operational policies with consumer demand to deliver more effective shopper-centric pricing recommendations that align with category plans and corporate financial objectives.  Price transparency provides visibility into the “why and how” behind every recommendation, clearly exposing the contribution of each strategy objective and constraints. The Revionics® Life Cycle Price Optimization suite includes Revionics® Price Optimization, Revionics® Promotion Optimization, and Revionics® Markdown Optimization.

About Revionics, Inc.

Revionics delivers innovative life cycle price optimization solutions to retailers, including base, promotion, and markdown pricing. The Revionics solution leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas. Our proprietary approach applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, software-as-a-service platform. Over 20,000 retail locations across grocery, drug, building materials, convenience, general merchandise, discount and sporting goods stores are priced using Revionics solutions. For more information, please visit