Revionics and Their Customer DIXY Group to Speak at Russian Retail Business Summit

Optimize with Confidence  

Session will reveal pricing best practices and showcase how DIXY is leveraging price optimization to create shopper and shareholder value 

AUSTIN, TX & MOSCOW, RUSSIA – (17 September, 2014) Revionics, Inc., a leading global provider of End-to-End Merchandise Optimization solutions, announced today that senior pricing experts from both Revionics and its customer DIXY Group (RTS, MICEX: DIXY), one of Russia’s largest national retail operators in the food retail market, will be co-presenting at the Russian Retail Business Summit being held at the World Trade Center in Moscow, Russia on September 25th and 26th.  

Recent analyst research shows that price dominates a shopper’s purchasing decision and the potential for getting the price wrong has grown exponentially as retailers continue to increase the number of price changes without a clear strategy or understanding of the impact. This session will discuss how pricing across the product lifecycle has moved from an art to a science through the use of life cycle price optimization. DIXY will share their experiences with price optimization and the benefits of taking a data-driven, shopper-centric approach to pricing strategies and tactics. To register, click here

The DIXY and Revionics session details:

The Price is Right, Right? Create Shopper & Shareholder Value with Price Optimization

Friday, 26th September 13:00 – 14:00 

       Speakers include: 

  • Ilya Yakubson, President, DIXY
  • Yuri Mordvin, Director of Pricing, DIXY 
  • Florian Strecker, Regional Director Central & Eastern Europe, Russian Federation, Revionics

DIXY, one of Russia’s leading retailers of foods and everyday products with near 1,800 stores under 5 banners wanted to enhance their shopper-centricity by incorporating demand-based science and shopper and competitive insights into their pricing strategy as well as automate pricing rules and improve forecasting capabilities. In this session, DIXY will share their experiences with price optimization that have enabled them to:

  • Implement a disciplined data-driven approach to pricing
  • Achieve optimal competitive advantage for each retail store by ensuring merchandise is at the right price
  • Predict and drive shopper demand and behavior to improve financial performance, C sales, profits and gross margins
  • Increase merchant efficiencies and provide a consistent price image and customer experience through automation  

Revionics will share best practices on how next-gen predictive analytics and demand-based science can increase shopper and shareholder value by enabling retailers to execute:

  • Surgical competitive pricing strategies
  • Compelling and profitable promotions 
  • Localized markdowns that maximize profitability

About Revionics, Inc.
delivers proven End-to-End Merchandise Optimization solutions, enabling retailers of all sizes to execute a fact-based omnichannel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the omnichannel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance SaaS platform, these solutions deliver insights and recommendations at speed, scale and frequency, while providing speed-to-ROI. Over 37,000 global retail locations representing $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit


OJSC DIXY Group is one of Russia’s leading retailers of foods and everyday products. The first DIXY store was opened in Moscow in 1999, and after that the Company has been experiencing the period of the intensive organic development, followed by the major acquisition of Victoria Group in June 2011. As of July 31, 2014, the Company operated 1,965 stores, including 1,845 DIXY neighborhood stores, 88 Victoria stores, 1 CASH store, and 31 compact hypermarkets MegaMart and MiniMart. The Company operates in Central, Northwest and Urals federal districts of Russia, and in Kaliningrad region. The Company is the third largest national food retailer by revenue, selling area, and number of stores. The authoritative Russian rating agency Expert rates DIXY Group as one of the Top-100 largest Russian companies.