Revionics Announces New CEO Marc Hafner

Optimize with Confidence  

Seasoned Retail Software Industry Veteran Joins Company to Lead Growth Strategy

ROSEVILLE, CALIFORNIA, October 27, 2010:  Revionics Inc. today announced the appointment of technology veteran Marc Hafner to the post of President and Chief Executive Officer.  Revionics is the leading provider of life cycle price optimization technology for retailers, including everyday, promotion, and markdown pricing and planning solutions.  Revionics offers its software as a “Software as a Service” subscription model to over 20,000 locations including grocery, drug, general merchandise, convenience and discount retailers.

Hafner is an accomplished executive and CEO with over 20 years of successful leadership experience.  Prior to joining Revionics, Hafner was Vice President and General Manager of NEC Corporation of America, with responsibilities for the server and systems software organization.  Prior to NEC, Hafner was CEO of PerformanceRetail (PRI), a Software as a Service, business intelligence solution for retailers that was subsequently sold to both Oracle and Dresser, Inc.   His background also includes leadership roles at technology companies including Broadcloud, Westell, and On-Demand Technologies.

“Marc is an innovative strategist, committed to building strong relationships with customers and partners”, stated Jeff Smith, Founder and Board Member for Revionics, Inc., “His demonstrated ability to strategically grow companies will help us continue to add to our success to-date, which includes successful deployment of our price optimization solution to retailers representing over $40 billion in revenue.”

“On behalf of the Board of Directors for Revionics, I am happy to welcome Marc Hafner to the team,” commented Vispi Daver, Partner at Sierra Ventures, a Silicon Valley based venture capital firm with over $1.5 billion under management and lead investor in Revionics, “Marc brings a vast array of relevant experience to the organization and we are looking forward to him leading the company through continued solid growth and success.”

About Revionics, Inc.
Revionics delivers innovative life cycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  For more information, please visit