Revionics Appoints a New Chairman of the Board

Optimize with Confidence  

As CEO and Chairman of the Board Marc Hafner will Lead Strategic Planning and Accelerate the Company’s Strong Global Growth  

AUSTIN, TX – (February 18, 2014)Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that its Board of Directors has appointed Revionics’ President and CEO Marc Hafner to Chairman of the Board effective immediately. Hafner has successfully served as Revionics President and CEO since 2010 and with this newly added role he will lead the company’s strategic planning and accelerate its global growth.  

“The appointment of Marc Hafner to Chairman of our Board of Directors is another vital step in Revionics’ growth and development,” said Dave Schwab, Managing Director at Sierra Ventures. “Marc is an accomplished executive and strategic decision maker who has consistently delivered double-digit growth year-over-year, broadened the Revionics product platform and has achieved a near 100% customer renewal rate. Given his successful track record, in-depth expertise in growing global companies and his strong strategic vision for Revionics, Marc is the ideal executive for this appointment.”  

Hafner is a proven technology executive and CEO with over 20 years of successful leadership experience. Since joining Revionics in 2010, he has strategically expanded the company’s Software-as-a-Service portfolio and global reach. Revionics’ solutions are now used by over 37,000 retail sites including grocery, drug, general merchandise, convenience, specialty, home improvement, discount and eCommerce retailers.  

“I am honored to be given the opportunity to lead the Board of Directors for Revionics and have a greater impact on the strategic direction of the company and continue to meet the changing needs of retailers,” said Marc Hafner, Revionics CEO and Chairman of the Board.  

About Revionics, Inc.
Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 37,000 global retail locations and $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit