Retailer leaders to discuss how to win over price-sensitive shoppers and drive profitable pricing decisions
AUSTIN, TX – (April 27, 2016) – Super-connected consumers have flipped the retail model on its head. In a race to win, hyper-competitive retailers are adopting aggressive pricing strategies to capture sales from today’s price-sensitive shoppers. The era of real-time price changes is forcing retailers to not only respond to but even anticipate competitive and customer price sensitivities – while protecting margins and the bottom line.
A live webinar, “5 Critical Components of Advanced Pricing Strategy”, will be held on Thursday, May 12, at 11 a.m. EDT. Moderated by RIS News, it will feature a panel of experts from EKN Research, MGM Resorts and Revionics, Inc., a leading provider of End-to-End Merchandise Optimization solutions. The panel experts will outline how to turn competitive, consumer and market data into actionable insights to effectively price and protect their competitive position, profits and margins. The experts will explore five critical components of dynamic pricing, including:
- Understanding your customers and their expectations
- Identifying meaningful competitors and why customers have affinity for them
- Taking strategic steps that align pricing with your brand and goals
- Using multiple sources of data and advanced pricing tools
- Making smarter decisions in real time to drive sales and profits
In addition, this webinar will debunk myths about dynamic pricing and highlight methods that go beyond simple high-speed price changes and instead focus on using analytic-driven insights to deliver high-performance results.
Joe Skorupa, Editorial Director, RIS News
Sahir Anand, VP Research & Principal Analyst, EKN Research
Steve Schnur, Director of Merchandise Planning, Analytics and Pricing, MGM Resorts
Cheryl Sullivan, Senior Vice President Product Strategy, Revionics
How dynamic is your #pricing? Join @Revionics webinar on May 12th and learn how to go beyond simple price matching http://goo.gl/cBzFQe
About Revionics, Inc.
Revionics is a proven leader in End-to-End Merchandise Optimization solutions. More than 62,000 retail locations around the world optimize with Revionics across 18,000,000+ products and 2.6 billion item/store combinations are modeled weekly. Revionics empowers retailers around the globe to profitably execute a data-driven omni-channel merchandising strategy by utilizing one of the most comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. Revionics’ solutions are powered by unmatched demand-based science and advanced predictive analytics to help ensure retailers have the right product, price, promotion, placement and space allocation to drive business performance and seamless shopper experience – online, in-store, social and mobile. Delivered on a scalable, SaaS-based platform, Revionics solutions offer real-time insights and dynamic decisions at speed, scale and frequency, while providing fast ROI. Revionics has been recognized as a Deloitte Technology Fast 500™ and JMP Securities’ Hot 100 Software Company. To learn how you can compete more profitably, please visit www.revionics.com.