Revionics Expands Marketing with Addition of Karen Dutch

Optimize with Confidence  

Dutch Brings Over 20 Years Marketing Expertise to Accelerate Company’s Growth

ROSEVILLE, CALIFORNIA, January 26, 2011:  Revionics Inc. today announced the expansion of their marketing department to include seasoned marketing executive, Karen Dutch, to the role of Senior Vice President, Marketing.  Revionics is the leading provider of life cycle price optimization technology for retailers, including everyday, promotion, and markdown pricing and planning solutions.  Revionics offers its software as a “Software as a Service” subscription model to over 20,000 locations including grocery, drug, general merchandise, convenience and discount retailers.

Dutch brings over 20 years of successful marketing leadership to Revionics. Prior to joining the company, Dutch was vice president of marketing at Sanmina-SCI, responsible for the marketing and sales the company’s enterprise and storage solutions.  She also served as Vice President of Marketing and Customer Support at NEC, as well as two successful enterprise software start-ups, Softek and InterSAN.  At Revionics, Dutch will have responsibility for corporate and product marketing, in addition to public relations, analyst relationships and partner marketing.

“Revionics is growing quickly to accommodate demand for our solutions, and marketing is one of many areas our company will expand in the coming months,” stated Marc Hafner, President and CEO of Revionics, Inc., “Karen’s marketing and communications expertise and proven track record will be instrumental in quickly positioning the company for growth in 2011 and beyond.”

“Revionics is uniquely positioned in the market with a comprehensive price optimization solution that allows retailers to optimize with confidence accelerating adoption and ROI,” said Karen Dutch, Senior Vice President, Marketing, “I am thrilled to join the team and add to the company’s success.”

About Revionics, Inc.
Revionics delivers innovative life cycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  For more information, please visit