Revionics Hires Retail and CPG Veteran as VP of Product Management

Optimize with Confidence  

Cheryl Sullivan to Drive Competitive Edge of Revionics' Leading Retail Life Cycle Price Optimization Solutions

ROSEVILLE, CA – April 5, 2011 – Revionics, Inc., a leading provider in retail life cycle price optimization solutions, today announced the appointment of Cheryl Sullivan as vice president of product management.  With more than 20 years of product management experience, Sullivan is ideally suited for advancing the development of Revionics’ top retail price optimization solutions.

With a background that encompasses both the retail and CPG (consumer packaged goods) industries, Sullivan is experienced at developing the vision, strategy, as well as the short- and long-term product roadmaps to ensure the successful delivery of leading solutions.  She offers significant domain experience in Category Management, and tactics for shaping key business processes, such as Pricing, Promotion, Assortment and Space.

“We were impressed with Cheryl’s impressive track record – across a multitude of vertical markets – of increasing retailer profitability and driving customer satisfaction,” added Marc Hafner, president and CEO, Revionics, Inc. “She is an excellent addition to our talented management team.”

Prior to joining Revionics, Sullivan was director of product strategy for Oracle Retail where she was responsible for all Category Management, Assortment, Pricing, Promotion and Space solutions.  She also served as vice president of product management for EMS and Spectra Marketing, as well as vice president of Category Management for Intactix and i2 Technologies.  She has worked closely with retailers and CPG companies, such as Walmart, Best Buy, SUPERVALU, Target, Tesco, Sears, Safeway, CVS, Procter & Gamble, Kraft, Miller Brewing, Anheuser-Busch, GE, The Quaker Oats Company, Kellogg’s, and Mars, Inc.

 “Revionics has been blazing a unique path delivering critical pricing solutions that enable retailers to easily and quickly apply price optimization capabilities as a weapon of choice to ward off economic pressures and improve their bottom line,” stated Cheryl Sullivan, vice president of product management, Revionics, Inc.  “I am excited to join a winning team and to help drive the product strategy to further the company’s success.”

About Revionics, Inc.
Revionics delivers innovative life cycle price optimization solutions to retailers, including base, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  Over 20,000 retail locations across grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores are priced using Revionics solutions.  For more information, please visit