Revionics Names Rip Greenfield as Senior Vice President of Global Business Development

Optimize with Confidence  

April 4, 2013

Greenfield brings extensive global sales, business development and strategic planning expertise to his new position    

ROSEVILLE, CA – (April 4, 2013)Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that it has named John (“Rip”) Greenfield as Senior Vice President of Global Business Development. Greenfield has been successfully serving as Revionics’ Vice President of Channels and Alliances. In his new role, Greenfield will be responsible for identifying, creating, and growing strategic global partnerships and alliances that will support accelerated revenue growth for the company.  

“I am pleased to appoint John Greenfield to this new position. He has done an exceptional job since joining Revionics and I know he will build upon this strong momentum to ensure we continue developing strategic partnerships and alliances which increase our market share and revenues,” said Marc Hafner, President and CEO of Revionics.  

“I am very excited about my new position and contributing to the worldwide awareness and adoption of Revionics’ End-to-End Merchandise Optimization solutions,” stated Greenfield, Revionics’ new Senior Vice President of Global Business Development.

“There is a strong market need for our solutions which help retailers increase margins while enhancing customer loyalty and strengthening their brand. Strategic partnerships and alliances play a vital role in accelerating the market awareness, adoption and implementation of Revionics’ solutions.”  Most recently serving as Revionics’ Vice President of Global Channels and Alliances, Greenfield is a very accomplished technology executive with over 25 years experience transforming and growing complex, multi-channel organizations. Greenfield has worked for technology leaders such as Accenture, Oracle, Coopers & Lybrand, Equifax, Austin-Tetra (acquired by Equifax), and Motive Communications. Greenfield earned his Bachelor of Science Degree in Business Administration and Accounting at the University of Arkansas at Fayetteville.  

About Revionics, Inc.  

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit