Revionics Opens Australian Office to Support Asia Pacific Growth

Optimize with Confidence  

November 19, 2013

Expansion represents increased retailer demand for solutions that help them compete more profitably  

AUSTIN, TX – (November 19, 2013)Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced the opening of its Asia Pacific office located in Melbourne, Australia. The new office expands Revionics reach throughout Asia Pacific and improves the company’s ability to support its growing list of Asia Pacific customers, engage new retailers and strengthen their global partnerships. This office is Revionics’ second international expansion in 2013, following the opening of an office in the U.K. The new office is located at Level 39, 385 Bourke Street, Melbourne, VIC 3000 Australia.  

Revionics chose Melbourne due to its talented work force and the city’s reputation as a technology hub. Melbourne is also home to some of the leading retailers that could benefit from Revionics’ award-winning End-to-End Merchandise Optimization solutions.  

“Hyper-competition and value-oriented, empowered and informed shoppers are fueling the growing demand for our retail software in this region. The complexity of understanding the factors that impact shopper demand requires leveraging data modeling and demand-based science to sense, shape and predict shopper behavior across the shopping episode,” said Marc Hafner, Revionics President and CEO. “Our newly expanded Asia Pacific team and office will provide on-the-ground support for our growing base of Asia Pacific customers and further validates our global leadership in providing proven solutions that deliver the highest ROI.”  

Revionics Asia Pacific efforts are gaining strong momentum – the company is already working with leading retailers in the region such as:  

  • Spotlight: Australia's largest fabric, craft and home interior superstore chain.
  • Anaconda: An Australian retailer that offers the widest range of camping, tents, outdoor adventure and sporting gear.  
  • City Farmers: An Australian retailer which offers pet supplies, garden and pool products
  • Guardian Health and Beauty: The largest health and beauty chain in Singapore.  
  • CJ Group’s OLIVE YOUNG: Korea’s leading health and beauty retailer.  

In addition, they have formed strong strategic partnerships with MCC Solutions Co., Ltd., a leading technology and business systems integration company, and OPRE Consulting, Inc., a price optimization consulting firm. Most recently, Revionics announced a global strategic alliance with Nielsen, which includes integrated solutions.      

Asia Pacific Sales Information For sales or business inquires in the Asia Pacific region, please email or call +61 (0) 3 8459 2174  

About Revionics, Inc.  

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 33,000 retail locations and $140+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit