Revionics Pricing Expert Presents on “Retail Life Cycle Price Optimization” at The Vanderbilt Owen Graduate School of Management

Optimize with Confidence  

Juan Jose (JJ) Thorne to Share Real-World Examples of the Bottom-Line Impact of Responsive Merchandizing 

AUSTIN, TX – (November 11, 2015) – Revionics, Inc., a global provider of End-to-End Merchandise Optimization solutions, announced today that one of their senior pricing experts, JJ Thorne, will present on Life Cycle Price Optimization to MBA students in two classes at the Vanderbilt Owen Graduate School of Management. Thorne will share insights on retail pricing strategies and tactics as well as provide real-world examples of how it is enabling retailers to make more precise data-driven, shopper-centric pricing decisions at the speed, scale and frequency required to keep pace with the market landscape. This presentation will be held during Associate Professor of Marketing Kelly Haws’ Pricing Strategies class.

The details include: 

  • WHEN: Thursday, November 12, 2015, 11:20 a.m. – 12:50 p.m. and 1:00 – 2:30 p.m. (CST)
  • WHERE: The Vanderbilt Owen Graduate School of Management
  • WHO: The speaker: JJ Thorne, Senior Pricing Strategist at Revionics
  • WHAT: The presentation title: Retail Life Cycle Price Optimization (Management 568: Pricing Strategies | Kelly L. Haws, Associate Professor of Marketing for The Vanderbilt Owen Graduate School of Management)


Retailers face increasingly intense competitive pressures as channels proliferate and more informed and technology-savvy shoppers demand better competitive prices. For retailers to compete profitably in today’s price-transparent markets, they need data-driven optimization technologies that enable the execution of shopper-centric pricing strategies and tactics across a product’s full life cycle – everyday price, promotion and markdown – tailored to a retailer’s channels. Thorne’s session will discuss the fundamentals of demand-based science, including price elasticity and item/store level demand modeling, how optimization technology integrates science, business rules and constraints and business and financial strategies to deliver price, promotion and markdown recommendations for a retailer’s strategic and financial objectives. He will also describe the typical financial benefits that are achieved.

“It’s great to have JJ returning to give this year’s students his real-world perspectives and applications for retail price optimization,” said Kelly Haws, Associate Professor of Marketing for The Vanderbilt Owen Graduate School of Management. “Complementing academic content with the hands-on experiences of a Vanderbilt Owen graduate who is an expert in the field provides my students with a strong, well-rounded foundation in the complex topic of pricing.”  

About Revionics, Inc.

Revionics is a proven leader in End-to-End Merchandise Optimization solutions. Over 40,000+ retail locations around the world optimize with Revionics across 18M+ products and 2.2B+ SKU/store combinations are modeled weekly. Revionics empowers retailers around the globe to profitably execute a data-driven omnichannel merchandising strategy by utilizing one of the most comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. Revionics’ solutions are powered by unmatched demand-based science and advanced predictive analytics to help ensure retailers have the right product, price, promotion, placement and space allocation to drive business performance and seamless shopper experience – online, in-store, social and mobile. Delivered on a scalable, SaaS-based platform, Revionics solutions offer real-time insights and dynamic decisions at speed, scale and frequency, while providing fast ROI. Revionics has been recognized as a Deloitte Technology Fast 500™ and JMP Securities’ Hot 100 Software Company. To learn how you can compete more profitably, please visit