Revionics Ramps Up Resources for Rapid Revenue Growth

Optimize with Confidence  


Experienced, Senior Sales Executives to Lead Revionics’ Geographic and Strategic Business Growth Initiatives


ROSEVILLE, CALIFORNIA, March 1, 2011:  Revionics, Inc., a leading provider in retail life cycle price optimization solutions, today announced both the appointment of Charles “Monty” Waltz to Senior Vice President of Strategic Sales and the addition of Jeff Edwards as Senior Vice President of Sales to lead the company’s two-pronged approach towards revenue growth.  Monty Waltz, who joined Revionics in 2009 and has led the Revionics to become a force in the industry, will leverage his deep retail and supply chain technology expertise to focus on strategic sales initiatives.  Jeff Edwards, who brings more than 25 years of sales leadership for global technology companies, will take advantage of his international and account development background to focus on growth initiatives.

“Both Monty and Jeff are seasoned executives with successful track records of building departments and increasing revenues tenfold,” stated Marc Hafner, Revionics President and CEO, “Revionics is fortunate and poised for rapid success to have this dynamic duo focusing resources on targeted growth initiatives.”

Waltz has already brought Revionics success in strategic accounts such as Dick’s Sporting Goods, Roundy’s Supermarkets, Tractor Supply Company, and Whole Foods Market.  “With concentrated, dedicated resources on major strategic accounts, Revionics will be able to accelerate the development of new pricing optimization solutions for these retailers to address the ever-changing challenges of a new economy,” said Waltz.

States Edwards, “I’ll be dedicating my attention to expanding Revionics’ offerings to existing regional clients, driving geographic growth, and exploring channel partnerships.”  In addition to building world-class sales teams that have taken early stage start-ups to operations in excess of $100 million, Edwards has worked and consulted for global technology powerhouses such as IBM, NEC, Hitachi, Computer Associates, and AT&T.

About Revionics, Inc.
Revionics delivers innovative lifecycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  Over 20,000 retail locations across grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores are priced using Revionics solutions.

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