Revionics Senior Pricing Strategist Guest Lectures on “Pricing in the Real World” at Cass Business School

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William Tarvainen Shares Benefit of Front-Line Roles in Marketing and Price Optimization with Students at His Alma Mater 

AUSTIN, TX – (October 26, 2015) – Revionics, Inc., a global provider of End-to-End Merchandise Optimization solutions, today announced EMEA Senior Price Strategist William Tarvainen will deliver guest lectures to students in marketing and management at Cass Business School at City University London, where he earned his BSc Business Studies before successfully pursuing his Master’s degree at Cambridge and subsequently embarking on a career that led him to Revionics.

The students, taught by Dr. Ammara Mahmood and Dr. Sven Molner, are enrolled in MSc Marketing Strategy & Innovation and MSc Management postgraduate courses at Cass. Following on academic introductions to approaches to pricing and price strategy, Tarvainen’s sessions on 29 October and 9 November will give students insights gained from his 5+ years as a hands-on strategic price consultant. As a consultant to a broad range of retailers, Tarvainen has advised companies across consumer industries, and was brought in by private equity house Terra Firma to build an in-house pricing organisation at the UK’s largest garden retailer, Wyevale Garden Centres.

“It’s a privilege to join Dr. Mahmood’s and Dr. Molner’s classes and interact with some of the brightest and most engaged up-and-coming business students today,” Tarvainen noted. “I look forward to exciting and stimulating discussions, sharing experiences and bringing the hands-on point of view to the course curriculum. My education at Cass gave me an incredibly strong foundation for my subsequent studies and professional career, and I’m delighted to share some of what I’ve learned on this journey with my counterparts at Cass today.”

As EMEA Senior Pricing Strategist for Revionics, Tarvainen applies Revionics’ leading science-based Price Optimization capabilities and Advanced Analytics merchandise optimization capabilities to develop price strategies that complement clients’ corporate strategies, evaluate and recommend enhancements to existing strategies, and translate corporate goals into specific, measurable strategies at the category and zone level.  

About Revionics, Inc.

Revionics is a proven leader in End-to-End Merchandise Optimization solutions. Over 40,000+ retail locations around the world optimize with Revionics across 18M+ products and 2.2B+ SKU/store combinations are modeled weekly. Revionics empowers retailers around the globe to profitably execute a data-driven omnichannel merchandising strategy by utilizing one of the most comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. Revionics’ solutions are powered by unmatched demand-based science and advanced predictive analytics to help ensure retailers have the right product, price, promotion, placement and space allocation to drive business performance and seamless shopper experience – online, in-store, social and mobile. Delivered on a scalable, SaaS-based platform, Revionics solutions offer real-time insights and dynamic decisions at speed, scale and frequency, while providing fast ROI. Revionics has been recognized as a Deloitte Technology Fast 500™ and JMP Securities’ Hot 100 Software Company. To learn how you can compete more profitably, please visit

About Cass Business School

An integral part of City University London, Sir John Cass Business School is among the global elite of business schools that hold the gold standard of 'triple-crown' accreditation from the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the European Quality Improvement System (EQUIS). It is consistently ranked amongst the best business schools and programmes in the world which, coupled with an established 40-year reputation for excellence in research and business education, enables it to attract some of the best academics, students and businesses worldwide into its exclusive Cass network.