Revionics to Speak at the University of Kansas School of Business on Leveraging Big Data to Increase Profits and Improve Customer Loyalty

Optimize with Confidence  

November 13, 2013

AUSTIN, TX – (November 13, 2013)Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that its Senior Analytical Scientist Aditya Rastogi will be speaking at the University of Kansas School of Business on November 15, 2013. The details are below:      

  • WHEN:     November 15, 2013, 10:30 a.m. (Central), Room 424 Summerfield Hall  
  • WHERE:   University of Kansas School of Business  
  • WHO:      Aditya Rastogi, Senior Analytical Scientist for Revionics  
  • WHAT:     Speaking at the Center for Business Analytics Research Seminar (DSCI 936).      

Title of presentation: Winning by Understanding Customer Behavior: Using Store Clustering  


As the marketplace gets more competitive, retailers must better understand the needs and behavior of their customers. Online competition is now encroaching on retailers’ brick and mortar space in almost all segments. By understanding how customers react to price for different items at a granular level as well as their preference for assortment can enable brick and mortar retailers to make better pricing, assortment and space allocation decisions that can improve profits, margins and customer loyalty. By leveraging big data analytics, Revionics provides different ways to understand consumer behavior as well as insights into these behaviors and demographics traits. These insights can help retailers develop data-driven pricing strategies as well as adopt more effective space and assortments for optimal profitability.      

“The topic of this seminar is very relevant to our Center for Business Analytics Research (CBAR) as it will help us understand how businesses are using big data analytics to provide value to their customers and at the same time improve their bottom line,” said Prakash P. Shenoy, a University of Kansas Professor. “This is consistent with our mission to advance the science and practice of business analytics by bringing together corporate executives, faculty, and students, to promote research, outreach, and teaching, in the areas of business analytics.”    

About Revionics, Inc.  

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 33,000 retail locations and $140+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit