Revionics Vice President To Speak at Haas School of Business at UC Berkeley

Optimize with Confidence  

Kathleen Egan Provides Perspective on Retail Pricing Optimization to MBA Students

ROSEVILLE, CA & BERKELEY, CA – May 2, 2011–Kathleen Egan, vice president analytic services at Revionics, Inc., a leading provider in retail life cycle price optimization solutions, will be speaking at the Haas School of Business at the University of California Berkeley. As a retail executive with more than 20 years of experience, she will be addressing MBA students in the Pricing class taught by Professor Wasim Azhar on Monday, May 2, 2011.

“Reaching into the community to connect industry experts, like Ms. Egan, with our students is essential for a well-rounded education,” commented Wasim Azhar, professor of Marketing, Haas School of Business at University of California Berkeley. “Her extensive and practical knowledge of implementing pricing optimization across a variety of retail industries, like grocery, hardlines and softlines, is sure to be insightful.”

For many years, Egan has been speaking regularly to Pricing students at the University of California Berkeley. Educating and mentoring the next generation of business entrepreneurs is central to Revionics’ core values. For this presentation, Egan will detail the concept, market, and value of pricing optimization. She also intends to discuss the science of how price optimization works, and share real-world price optimization case studies.

This course is designed to present innovative and useful concepts, techniques, and frameworks for assessing, formulating, and implementing optimal pricing strategies and tactics. Behavioral and economic foundations, analytical marketing frameworks and techniques, principles of marketing strategy, and game theory are used to develop and describe effective systematic and structured approaches and frameworks for assessing, formulating and implementing optimal pricing decisions.

“I had the opportunity to learn from many business leaders when I was getting my MBA. I'm very happy to be able to continue this tradition and help the next generation of MBAs", said Kathleen Egan, vice president of analytic services. "I enjoy discussing cutting edge concepts and best practices with the business leaders of tomorrow.”

Egan offers more than 20 years of experience in software, retail, and price optimization. Her price optimization experience began at Profit Logic, which was acquired by Oracle. With a focus on retail planning and optimization, she continued to drive Oracle Retail’s solutions into the market as Global Director, Sales Consulting, and Senior Director, Solution Architecture. Egan started her career in New York City working in the retail practice at Andersen Consulting and then at Chanel, Inc., and Calvin Klein. In these roles she managed pricing, planning, logistics, and strategic consulting activities. Egan has an MBA from Harvard Business School and a Cum Laude BS in Industrial Engineering from Lehigh University.

Revionics Life Cycle Price Optimization Enables the Intelligent Retailer
Retailers require sophisticated, scalable tools to help them plan, execute and measure their pricing strategies. Shopper-centric pricing compels a retailer to understand how consumers are behaving by store, and how they shop by item.

Revionics’ innovative “Optimize with Confidence” approach, which is based on providing the industry’s most usable science and transparency on one platform, drives unparalleled confidence in price recommendations which accelerates adoption and ROI (return on investment). Usable science integrates and balances a retailer’s pricing rules, strategies, and operational policies with optimization science to deliver smarter pricing that aligns with category business plans and strategies. Price transparency provides visibility into the “why” behind recommendations. The Revionics technology leverages advanced science and an integrated forecast on one platform, enabling a coherent view of customer demand across all decision areas, including base, promotion and markdown pricing.

About the Haas School of Business at University of California Berkeley
As the second-oldest business school in the United States, the Haas School of Business at the University of California Berkeley is one of the world’s leading producers of new ideas and knowledge in all areas of business — which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers outstanding management education to about 2,200 undergraduate and graduate students each year who come from around the world to study in one of its six degree granting programs. The school has 36,000 alumni. The school’s mission is to develop innovative business leaders — individuals who redefine how we do business by putting new ideas into action in all areas of their organizations, and who do so responsibly. The school’s distinctive culture is defined by four key principles — question the status quo; confidence without attitude; students always; and, beyond yourself.

About Revionics, Inc.
Revionics delivers innovative lifecycle price optimization solutions to retailers, including base, promotion, and markdown pricing. The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas. Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform. Over 20,000 retail locations across grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores are priced using Revionics solutions.  For more information, please visit