Roundy's Supermarkets Chooses Revionics for Price Optimization

Optimize with Confidence  

ROSEVILLE, CA AND MILWAUKEE, WI, January 18, 2011:  Revionics, Inc., a leading provider in retail life cycle price optimization solutions, and Roundy’s Supermarkets, Inc., one of the Midwest’s largest and oldest regional grocers, announced Roundy’s has selected Revionics as their price optimization provider.  Revionics will provide Roundy’s Everyday Price Optimization, which includes Revionics category planning tools, weekly price maintenance capabilities, and recommended, optimized prices across all pricing zones, each week.  

Roundy’s Supermarkets, Inc., based in Milwaukee, Wisconsin, operates 155 stores under 5 banners, including Pick ’n Save, Rainbow, Copps, Metro Market, and the newly launched Mariano’s Fresh Market.  Their recipe for success includes delivering superior products and services, competitive pricing, and a deep commitment to the communities they serve.   Roundy’s will launch their initiative with Revionics by leveraging their Analytic Services, which will provide Roundy’s insight into market patterns and consumer preferences, to make better, fact-based decisions.

“Our primary goal in pricing is to offer our customers the most value for their grocery dollar.  Revionics offered the superior analytical and optimization tools we need to achieve our goal.” said Jason Benish, VP of Pricing and Strategic Initiatives, “Revionics proven software-as-a-service platform accelerates installation, and their intuitive solution ensures user adoption, both enabling a rapid return on our investment.”

"Roundy's is an exciting, innovative retailer, and their choice further validates Revionics leadership in price optimization solutions," said Marc Hafner, President and CEO of Revionics, Inc. "We are thrilled to kick off the project this month and are committed to delivering quick time-to-value and positive impact to their bottom line."

About Revionics, Inc.
Revionics delivers innovative lifecycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  Over 20,000 retail locations across grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores are priced using Revionics solutions.  For more information, please visit

About Roundy's Supermarkets, Inc.
Roundy’s Supermarkets, Inc., is a leading grocer in the Midwest with nearly $4 billion in sales and approximately 18,000 employees. Founded in Milwaukee in 1872, it operates 155 retail grocery stores and over 90 pharmacies under the Pick ’n Save, Copps, Rainbow, Metro Market and Mariano’s Fresh Market banners in Wisconsin, Minnesota and Illinois. For more information about Roundy’s, visit the company website at