Spotlight Retail Group (SRG) Chooses Revionics to Enhance Pricing and Promotion Strategies

Optimize with Confidence  

November 5, 2013

Leading Australian retailer Anaconda takes shopper-centric approach to improve customer loyalty and optimize profitability  

AUSTIN, TX – (November 5, 2013)Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that they have entered into an agreement with The Spotlight Retail Group (SRG), for their retail chain Anaconda Stores Pty Ltd, Australia's largest retail chain of camping, outdoor adventure and sports superstores, to deliver advanced demand-based science and predictive analytics to develop shopper-centric lifecycle pricing strategies.    

“We want to continue to offer our customers the most competitive pricing in the marketplace,” stated Quentin Gracanin, SRG Group CEO. “During our search for a solution, Revionics stood out due to their strong optimization and unique advanced analytics which will help us better manage our pricing mix to improve profitability while strengthening customer loyalty.”  

The SRG Group chose Revionics due to their proven scientific approach, which provides the most granular analysis of base price and promotion elasticity. Leveraging Revionics’ solution, The SRG Group’s Anaconda retail chain will have a more robust view of their shoppers’ behavior and be able to make fact-based decisions around pricing and promotion strategies and tactics.  

“We are honored to help The SRG Group deliver more value to their customers with adjoining profits,” said Marc Hafner, Revionics President and CEO. “Our industry-leading solutions are proven to help retailers of all sizes and types adopt a data-drive approach to pricing and promotional offers. We look forward to helping The SRG Group become an even more successful retailer.”  

About Revionics, Inc.  

Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 33,000 retail locations and $140+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit  

About Anaconda:

Anaconda was started in November 2004 by the SRG Retail Group, whose retail brands include the Spotlight chain of superstores. At the time, the SRG group was concerned that Australia’s outdoor and adventure culture was in decline, with many people seeking their leisure and entertainment indoors. They realised that Australia really didn’t have a one-stop-shop for outdoor, sports and adventure equipment focused on delivering a complete shopping experience to the Australian family. This is how the vision of Anaconda — Australia’s largest camping, sports and outdoor adventure superstores — was born. Now with over 30 stores Australia wide, the brand continues to grow and service their ever-growing loyal customer base of hobbyists and enthusiasts across the country.