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Author: Alison Raffalovich, Senior Corporate Communications Director

I was one of the fortunate people in the standing-room-only audience for the NRF panel in January on “How to Break the ‘Death by Discount’ Cycle.” The Group Vice President of Merchandising for Sally Beauty, Linda Voracek, joined Revionics SVP of Product Strategy, Cheryl Sullivan, on a panel moderated by RSR’s Brian Kilcourse to talk about this timely topic.

Published in Price Optimization

Author: Alison Raffalovich, Senior Corporate Communications Director

Retailers are under unprecedented pricing assault from aggressive online competitors, whether new entrants like Jet.com or established behemoths like Amazon.com.  And shoppers have unprecedented access to pricing on any item, anywhere, across all channels, 24 hours a day.

But innovative thinkers have paved the way to demonstrating how to implement targeted price optimization to support dynamic pricing, whether for etailers, brick-and-mortar companies, or omni-channel.

Published in Price Optimization

Author: Cindy Kim, Vice President Global Marketing

The democratization of data has caused a dramatic shift in power from the retailer to the consumer.  2016 must be the year that retailers restore balance. 

Today’s shoppers are always on the hunt for the best bargain – regardless of where the products are being sold – online or in store. The beauty of it all for them is that they now have an infinite universe of options to buy what they want at the price they want - online or in store.

Published in Price Optimization