Optimize with Confidence  



Blog

Author: Ruth Hamer, Marketing Director

Monitoring Holiday Pricing Trends

The jury is out as to whether this holiday retail season will be boom or bust. It is difficult to accurately assess consumer mood and guess how wide the purse strings will be opened. Retailers and e-tailers will be competing fiercely for consumer dollars and pricing will be more dynamic than ever before.

Published in Price Optimization

Author: Ruth Hamer, Marketing Director

Monitoring Holiday Pricing Trends

Marketyze and Revionics recently published the first part of their 2015 Holiday Pricing Trends Report, analyzing competitive pricing data gathered from October 27 through December 5. The report looks at various aspects of the price positioning and behavior of four leading retailers: Walmart, Sears, Toys R Us and Best Buy, as well as four leading eTailers: amazon.com, ebay.com, jet.com and rakuten.com.

Published in Price Optimization