Author: Will Fuentes, Retail Expert
One of the best tools that I had when I was managing stores was Psyche Walks. Basically, I would put myself in the mindset of a particular customer persona—mom, single dad, credit hungry customer, single twenty-something, etc.—then I would have a “shopping experience” in that mindset. I would start from the parking lot and go all the way through to checkout.
Originally Posted in Progressive Grocer News
At the 2016 FMI Midwinter Executive Conference top industry leaders -- including retailers, wholesalers, independent operators, suppliers and manufacturers – recently took part in a series of lively networking events to discuss issues paramount to food retail. During this invitation-only event, Progressive Grocer's Editor-in-Chief Jim Dudlicek sat down with select industry leaders for hard-hitting trend analysis and 2016 predictions. Hear Tim Lowe, CEO of Lowe's Foods, describe his company’s strategic focus on center-store and applying Revionics technology for more dynamic pricing.