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Author: Will Fuentes, Retail Expert

One of the best tools that I had when I was managing stores was Psyche Walks. Basically, I would put myself in the mindset of a particular customer persona—mom, single dad, credit hungry customer, single twenty-something, etc.—then I would have a “shopping experience” in that mindset. I would start from the parking lot and go all the way through to checkout.

Published in Price Strategy

Originally Posted in Progressive Grocer News

At the 2016 FMI Midwinter Executive Conference top industry leaders -- including retailers, wholesalers, independent operators, suppliers and manufacturers – recently took part in a series of lively networking events to discuss issues paramount to food retail. During this invitation-only event, Progressive Grocer's Editor-in-Chief Jim Dudlicek sat down with select industry leaders for hard-hitting trend analysis and 2016 predictions. Hear Tim Lowe, CEO of Lowe's Foods, describe his company’s strategic focus on center-store and applying Revionics technology for more dynamic pricing.

Published in Price Optimization