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13 Tips for Successful Rule-based Pricing

Thursday, 04 February 2016 00:00

Author: Ruth Hamer, Marketing Director

One of the very basics of marketing is that the optimal price is the right offer at the right time to the right customer. In today’s fast-paced, competitive, omni-channel retailing world, price optimization requires highly dynamic, rule-based pricing that responds in real-time to changing contexts. Based on our extensive experience in the competitive pricing and price optimization fields, we have put together 13 rules – both do’s and don’ts – that are the basis of smart rule-based pricing, i.e., dynamic pricing that gets you maximum sales volumes at maximum margins:

Published in Price Optimization

Author: Alison Raffalovich, Senior Corporate Communications Director

At NRF this year, Cheryl Sullivan, Senior Vice President of Product Strategy for Revionics, spoke with Retail TouchPoints’ Alicia Fiorletta about how retailers can avoid margin erosion by taking a more data-driven approach to pricing and promotions. She stated that it's critical for retailers to take advantage of the latest responsive merchandising science and technology innovations available in the market and to:

Published in Price Optimization