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Author: Onn Manelson, CEO of Marketyze

In this era of price transparency, you would think that it’s easy enough for a retailer to convey its price image to potential customers. After all, price image is a reflection of a store’s average price level so managing the price also manages the price image – right? Like so many things in life, it turns out that it’s not quite so simple. In our blog post, 7 Facts Every Retailer Needs to Know About Price Image, which was recently featured by in the Furniture News January Issue, we discuss the factors that influence the retailer’s price image.

Published in Price Optimization

Author: Ruth Hamer, Marketing Director

Monitoring Holiday Pricing Trends

The jury is out as to whether this holiday retail season will be boom or bust. It is difficult to accurately assess consumer mood and guess how wide the purse strings will be opened. Retailers and e-tailers will be competing fiercely for consumer dollars and pricing will be more dynamic than ever before.

Published in Price Optimization

Author: Ruth Hamer, Marketing Director

Monitoring Holiday Pricing Trends

Marketyze and Revionics recently published the first part of their 2015 Holiday Pricing Trends Report, analyzing competitive pricing data gathered from October 27 through December 5. The report looks at various aspects of the price positioning and behavior of four leading retailers: Walmart, Sears, Toys R Us and Best Buy, as well as four leading eTailers: amazon.com, ebay.com, jet.com and rakuten.com.

Published in Price Optimization

Author: Marc H. Hafner, Chairman & CEO, Revionics, Inc.

Online retail is the new frontier and customer-centric pricing for retailers has taken on a whole new meaning with the growth of ecommerce. According to the Centre for Retail Research, rapid ecommerce growth continues to accelerate with 2015/2014 year-over-year growth in the US at 13.8%, 15.2% in the U.K. and 11.6% in Germany. 

This boom also brings with it challenges for retailers. Planning and executing in silos is a thing of the past. The walls that have defined traditional retailing are coming down – and retailers have to truly merge the online and physical channels to deliver a seamless experience for the customer.

Published in Price Optimization