Optimize with Confidence  


Author: Alison Raffalovich, Senior Corporate Communications Director

When you’ve got a concentration of the retail industry’s top minds all gathered in one place at one time, it pays to think ahead and have a camera on hand – then buttonhole these folks and get them talking. The result: focused, actionable insights that enable retailers to learn from their peers – especially when they’re driving results. We’ll be sharing those interviews over the next couple of weeks. Here’s one we really like:

Published in Price Optimization

Author: Cindy Kim, Vice President Global Marketing

Today’s shoppers are savvier than ever. They’re super-connected. Now combine that with technology and mobility that’s moving at the speed of lightning. For retailers, keeping pace is now a pre-requisite. The new imperative is getting ahead of the competition to truly deliver value for the customer. 

The concept of dynamic pricing is not new. It’s all the rage. But all that noise comes with myths that don’t end up working out for those who want to see results. If you have a few minutes, I’d urge you to read this Internet Retailer blog on “Dynamic Pricing Mythbusters – and Some Surprising Key Considerations.

Published in Price Optimization

Author: Alison Raffalovich, Senior Corporate Communications Director

At NRF this year, Cheryl Sullivan, Senior Vice President of Product Strategy for Revionics, spoke with Retail TouchPoints’ Alicia Fiorletta about how retailers can avoid margin erosion by taking a more data-driven approach to pricing and promotions. She stated that it's critical for retailers to take advantage of the latest responsive merchandising science and technology innovations available in the market and to:

Published in Price Optimization

Author: Alison Raffalovich, Senior Corporate Communications Director

Retailers are under unprecedented pricing assault from aggressive online competitors, whether new entrants like Jet.com or established behemoths like Amazon.com.  And shoppers have unprecedented access to pricing on any item, anywhere, across all channels, 24 hours a day.

But innovative thinkers have paved the way to demonstrating how to implement targeted price optimization to support dynamic pricing, whether for etailers, brick-and-mortar companies, or omni-channel.

Published in Price Optimization