Tractor Supply Company Selects Revionics for Customer-Centric Price Planning and Optimization

Optimize with Confidence  

ROSEVILLE, CALIFORNIA, and BRENTWOOD, TENNESSEE, September 21, 2010:  Revionics, Inc., a leading provider in retail lifecycle price management software, and Tractor Supply Company (NASDAQ: TSCO), the largest retail farm and ranch store chain in the United States today announced Tractor Supply Company has selected Revionics as their price optimization solution provider.  While terms of the deal are not disclosed, Tractor Supply Company will implement the Revionics Price Optimization solution across all merchandise categories over the next 12 months.

Tractor Supply Company selected Revionics Price Optimization due to the Company’s interest in offering more consumer demand driven pricing in its stores.  With Revionics weekly modeling of consumer demand data, Tractor Supply Company will have the ability to identify sales trends within their stores and take a more proactive approach to pricing by location in a more timely fashion. 

“Based on our evaluation of many software providers, Revionics provided the best system for modeling shopping behavior by market at the frequency we feel is necessary to stay ahead of our customers’ demands,” said Tom Roush, Vice President of Planning, Inventory Management, and Pricing at Tractor Supply Company. “Our team now has a powerful tool to plan and optimize pricing strategies by merchandise category down to the store level, ultimately enabling us to better attract and retain customers.”  

 “Tractor Supply Company’s decision to select Revionics reaffirms our strength in serving Tier 1 retailers' price optimization needs,” said Monty Waltz, Senior Vice President of Sales at Revionics, Inc. “We appreciated Tractor Supply Company’s due diligence and are proud to have such a market leader join the ranks of our highly successful customer base. We look forward to welcoming them to our 1st Annual Revionics Customer Forum this week.”

About Revionics, Inc.
Revionics delivers innovative lifecycle price optimization solutions to retailers, including everyday, promotion, and markdown pricing.  The Revionics technology leverages an integrated forecast, enabling a coherent view of customer demand across all decision areas.  Our proprietary approach, Revenue Bionics™, applies advanced analytics and science to predict customer behavior, empowering retailers to achieve their financial objectives, improve customer loyalty, and make better, faster decisions. Our solutions are delivered on a modern, fully scalable, pay-as-you-go, software-as-a-service platform.  Over 20,000 retail locations across grocery, automotive, drug, building materials, convenience, general merchandise, and discount stores are priced using Revionics solutions.  For more information, please visit www.revionics.com.

About Tractor Supply Company
At June 26, 2010, Tractor Supply Company operated 967 stores in 44 states. The Company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The Company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1) equine, pet and small animal products, including items necessary for their health, care, growth and containment; (2) hardware and seasonal products, including lawn and garden power equipment; (3) truck, towing and tool products; (4) work/recreational clothing and footwear for the entire family; (5) maintenance products for agricultural and rural use; and (6) home decor, candy, snack food and toys.  For more information, please visit www.tractorsupply.com