Tractor Supply Expands Revionics Usage with Markdown Optimization, Renews License Agreement through 2019

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Fast-growing Rural Lifestyle Retailer Continues to Strengthen Capabilities in Sophisticated Analytics and Optimization

AUSTIN, TX – (June 14, 2016) –Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retail store chain in the United States, has expanded its multi-year relationship with Revionics, Inc. with a contract renewal that extends into 2019. Since first licensing Revionics® Price Suite in 2010, Tractor Supply has also expanded its usage to include Revionics Markdown Suite and Revionics Advanced Analytics, which provide insight into the best strategic pricing opportunities.

Tractor Supply has experienced consistent growth both in terms of same-store sales and an ever-growing number of locations, which now span 49 states. As the Company has evolved and matured in its use of Revionics Price Suite, it has implemented diverse price strategies throughout the country. Tractor Supply has also continued its focus on pricing intelligently based on the needs of its customers and believes strategic pricing results in customer loyalty while meeting key business goals. As Tractor Supply continues its price optimization journey, the Company seeks to drive additional business impact and ROI through more sophisticated use of Revionics’ price and markdown optimization suites.

“Our multi-year relationship with Tractor Supply embodies what we value most in our customer-obsessed culture at Revionics: we remain focused on and committed to delivering unmatched solutions and undeniable results to help our customers outperform the competition,” said Revionics CEO Marc H. Hafner. “We are very appreciative of the continuing productive partnering between two exciting growth-oriented companies. It’s been a privilege being a trusted advisor of this admirable company as they have hailed their 75th anniversary and grown beyond 1500 stores nationwide.”

To learn more about Revionics, visit www.revionics.com or email info@revionics.com.

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About Revionics, Inc.
Revionics is a proven leader in End-to-End Merchandise Optimization solutions. More than 62,000 retail locations around the world optimize with Revionics across 18,000,000+ products, and more than 2.6B item/store combinations are modeled weekly. Revionics empowers retailers around the globe to profitably execute a data-driven omni-channel merchandising strategy by utilizing one of the most comprehensive set of shopper demand signals to increase financial performance and improve customer satisfaction. Revionics’ solutions are powered by unmatched demand-based science and advanced predictive analytics to help ensure retailers have the right product, price, promotion, placement and space allocation to drive business performance and seamless shopper experience – online, in-store, social and mobile. Delivered on a scalable, SaaS-based platform, Revionics solutions offer real-time insights and dynamic decisions at speed, scale and frequency, while providing fast ROI. Revionics has been recognized as a Deloitte Technology Fast 500™ and JMP Securities’ Hot 100 Software Company. To learn how you can compete more profitably, please visit www.revionics.com.

About Tractor Supply Company
At March 26, 2016, Tractor Supply Company operated 1,521 stores in 49 states. The Company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers and others who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located primarily in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1) equine, livestock, pet and small animal products, including items necessary for their health, care, growth and containment; (2) hardware, truck, towing and tool products; (3) seasonal products, including heating, lawn and garden items, power equipment, gifts and toys; (4) work/recreational clothing and footwear; and (5) maintenance products for agricultural and rural use.